Brand Intelligence Graph
Company Overview
About Relay.app
Relay.app is a human-in-the-loop workflow automation platform founded in 2021 in San Francisco. The company was built around the insight that fully automated workflows break down at the edges — when decisions require human judgment, context that only a person has, or approval before an irreversible action. Relay.app's core design principle is that AI agents and humans should collaborate in workflows rather than the AI operating autonomously.
Business Model & Competitive Advantage
The platform connects to 100+ applications including Salesforce, HubSpot, Slack, Gmail, Notion, and Airtable, enabling teams to build complex cross-app automations with embedded human checkpoints — approval steps, form fills, and manual decisions that slot naturally into otherwise automated flows. Relay.app's AI agents can draft content, classify data, extract information from documents, and make routing decisions, with humans stepping in only where judgment is needed. Target users are operations, revenue, and customer success teams at mid-market B2B companies.
Competitive Landscape 2025–2026
Relay.app raised a $35 million Series A in March 2025 co-led by Andreessen Horowitz and Khosla Ventures, validating its human-in-the-loop positioning in a market increasingly crowded with fully autonomous automation tools. The funding has accelerated the expansion of its AI agent capabilities and integration library. Relay.app competes with Zapier, Make, and newer AI automation platforms but differentiates through its thoughtful balance between automation efficiency and human oversight.
Recent Activity
View all →Learn how to automatically draft email responses in Gmail using OpenAI's GPT models.
Learn how to automatically draft email responses in Gmail using OpenAI's GPT models.
Zapier's usage-based pricing structure makes it difficult to know what the monthly cost actually is. In this post, we break down the cost of each Zapier pricing tier.
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Learn how to buy credits to use OpenAI models in your applications, agents, and automations.
Material Event filed 2026-06-05
Ready to build a reliable automated customer support process? Here's how to automate ticket triage, replies, and escalations with AI and human-in-the-loop approvals.
It's time to automate your customer health monitoring. Score every renewal account on usage and support signals and report out a ranked list of at-risk customers.
A practical guide to automating invoice capture, AI data extraction, approvals, and accounting entry with Relay.app. Replace manual data entry with AI workflows that keep a human in the loop.
A ranked guide to the 7 best AI tools for small businesses in 2026. Pick what fits your team based on pricing, ease of use, and AI features.
Should you use an AI skill or an AI workflow? This simple guide will help you understand the difference (and choose the right approach for whatever you're automating today).
Quarterly Report filed 2026-05-06
Key Differentiators
Emerging Innovator
Relay.app is an emerging player bringing innovative solutions to the Productivity & Collaboration market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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