Brand Intelligence Graph
Company Overview
About Relay.app
Relay.app is a human-in-the-loop workflow automation platform founded in 2021 in San Francisco. The company was built around the insight that fully automated workflows break down at the edges — when decisions require human judgment, context that only a person has, or approval before an irreversible action. Relay.app's core design principle is that AI agents and humans should collaborate in workflows rather than the AI operating autonomously.
Business Model & Competitive Advantage
The platform connects to 100+ applications including Salesforce, HubSpot, Slack, Gmail, Notion, and Airtable, enabling teams to build complex cross-app automations with embedded human checkpoints — approval steps, form fills, and manual decisions that slot naturally into otherwise automated flows. Relay.app's AI agents can draft content, classify data, extract information from documents, and make routing decisions, with humans stepping in only where judgment is needed. Target users are operations, revenue, and customer success teams at mid-market B2B companies.
Competitive Landscape 2025–2026
Relay.app raised a $35 million Series A in March 2025 co-led by Andreessen Horowitz and Khosla Ventures, validating its human-in-the-loop positioning in a market increasingly crowded with fully autonomous automation tools. The funding has accelerated the expansion of its AI agent capabilities and integration library. Relay.app competes with Zapier, Make, and newer AI automation platforms but differentiates through its thoughtful balance between automation efficiency and human oversight.
Recent Activity
View all →Should you use an AI skill or an AI workflow? This simple guide will help you understand the difference (and choose the right approach for whatever you're automating today).
Material Event filed 2026-05-06
Quarterly Report filed 2026-05-06
Is your business overwhelmed by documents that need organizing? Here's how to use Relay.app and AI to automate your document filing to save hours a week.
Compare Relay.app and Cassidy side by side on ease of use, integrations, AI capabilities, knowledge management, pricing, and more to find the right AI automation platform for your team.
Proxy Statement filed 2026-04-21
Relay.app vs. Zapier: a head-to-head comparison of AI capabilities, ease of use, integrations, human-in-the-loop controls, and pricing to help you pick the right automation platform in 2026.
A cloud-based workflow automation platform versus the viral open-source personal AI agent with 320k+ GitHub stars. Here's how Relay.app and OpenClaw actually compare in 2026.
Relay.app and Make take very different approaches to workflow automation. Compare their AI capabilities, ease of use, pricing, and integrations to find the right fit in 2026.
Relay.app is AI-native and built for non-technical teams with natural language workflow creation and human-in-the-loop controls. n8n is open-source, self-hostable, and designed for developers. Here's how to choose between them in 2026.
Relay.app vs. Claude Cowork: one is a cloud-based workflow automation platform, the other is an AI desktop agent. Here's when to use each in 2026.
Material Event filed 2026-04-07
Key Differentiators
Emerging Innovator
Relay.app is an emerging player bringing innovative solutions to the Productivity & Collaboration market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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