Lusha vs ZoomInfo

Side-by-side comparison of AI visibility scores, market position, and capabilities

ZoomInfo leads in AI visibility (82 vs 40)
Lusha logo

Lusha

GrowthSales Tech

B2B Contact Data

Tel Aviv and Boston B2B contact intelligence platform providing verified direct dials, emails, and company data; Chrome extension enriches LinkedIn profiles in real time;

AI VisibilityBeta
Overall Score
C40
Category Rank
#2 of 3
AI Consensus
66%
Trend
up
Per Platform
ChatGPT
36
Perplexity
43
Gemini
32

About

Lusha is a Tel Aviv and Boston-based B2B contact data platform that provides sales reps, recruiters, and marketers with verified direct phone numbers, email addresses, and company firmographic data for prospecting and outreach. The platform's Chrome extension enriches LinkedIn profiles, company websites, and CRM records in real time with contact information, enabling SDRs and recruiters to reach decision-makers directly rather than through gatekeepers. Lusha is built around data quality — its contact verification engine continuously validates and updates records, achieving higher connect rates than bulk-purchased contact databases. The platform integrates with Salesforce, HubSpot, Outreach, and Salesloft, feeding enriched contact data directly into existing sales workflows. Founded in 2016, Lusha reached profitability and unicorn status in 2021 after raising over $200M from investors including Bessemer Venture Partners. With over 1 million users globally, Lusha has grown into one of the largest self-serve B2B contact data platforms, competing with ZoomInfo and Apollo.io in the sales intelligence market.

Full profile
ZoomInfo logo

ZoomInfo

LeaderSales & Revenue Operations

Sales Intelligence/Data

NASDAQ: ZI B2B sales intelligence with 300M+ professional profiles and intent data at ~$1.1B revenue; Chorus.ai conversation intelligence competing with LinkedIn Sales Navigator and Apollo for GTM platform market share.

AI VisibilityBeta
Overall Score
A82
Category Rank
#1 of 1
AI Consensus
62%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
89
Gemini
77

About

ZoomInfo Technologies Inc. is a Vancouver, Washington-based B2B go-to-market intelligence platform — listed on NASDAQ (NASDAQ: ZI) — providing sales teams, marketing departments, and recruiters with one of the largest databases of business contact data (300+ million professional profiles, 100+ million company records), intent data (signals indicating which companies are researching products in your category), and integrated engagement tools (email sequencing, dialer, conversation intelligence via Chorus.ai) that enable B2B revenue teams to identify, prioritize, and engage prospects at scale. Founded in 2007 as DiscoverOrg, ZoomInfo generated approximately $1.1 billion in revenue in fiscal year 2024 (declining from the 2022 peak as the B2B SaaS market normalized) while maintaining its position as the most comprehensive B2B data platform for enterprise sales and marketing teams.

Full profile

AI Visibility Head-to-Head

40
Overall Score
82
#2
Category Rank
#1
66
AI Consensus
62
up
Trend
stable
36
ChatGPT
90
43
Perplexity
89
32
Gemini
77
33
Claude
82
44
Grok
77

Key Details

Category
B2B Contact Data
Sales Intelligence/Data
Tier
Growth
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Lusha
B2B Contact Data
Only ZoomInfo
Sales Intelligence/Data

Integrations

Only ZoomInfo
ZoomInfo is classified as company.

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