Lusha vs Salesforce
Side-by-side comparison of AI visibility scores, market position, and capabilities
Tel Aviv and Boston B2B contact intelligence platform providing verified direct dials, emails, and company data; Chrome extension enriches LinkedIn profiles in real time;
About
Lusha is a Tel Aviv and Boston-based B2B contact data platform that provides sales reps, recruiters, and marketers with verified direct phone numbers, email addresses, and company firmographic data for prospecting and outreach. The platform's Chrome extension enriches LinkedIn profiles, company websites, and CRM records in real time with contact information, enabling SDRs and recruiters to reach decision-makers directly rather than through gatekeepers. Lusha is built around data quality — its contact verification engine continuously validates and updates records, achieving higher connect rates than bulk-purchased contact databases. The platform integrates with Salesforce, HubSpot, Outreach, and Salesloft, feeding enriched contact data directly into existing sales workflows. Founded in 2016, Lusha reached profitability and unicorn status in 2021 after raising over $200M from investors including Bessemer Venture Partners. With over 1 million users globally, Lusha has grown into one of the largest self-serve B2B contact data platforms, competing with ZoomInfo and Apollo.io in the sales intelligence market.
NYSE-listed (CRM) #1 enterprise CRM at $34.9B revenue with Sales, Service, Marketing Cloud and Agentforce AI; competing with Microsoft Dynamics and HubSpot for enterprise customer operations platform.
About
Salesforce is a San Francisco-based enterprise software company — the world's #1 CRM platform — providing Sales Cloud (pipeline and opportunity management), Service Cloud (customer support), Marketing Cloud (email and journey marketing), Commerce Cloud (B2C and B2B e-commerce), MuleSoft (integration platform), Tableau (analytics), and Slack (team collaboration) as a unified enterprise platform. Listed on NYSE (NYSE: CRM), Salesforce was founded in 1999 by Marc Benioff and Parker Harris and generated $34.9 billion in revenue in fiscal year 2025, serving 150,000+ companies globally from SMBs to Fortune 500 enterprises including Amazon, Bank of America, and T-Mobile.
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