Brand Intelligence Graphcompany
Company Overview
About ZoomInfo
ZoomInfo Technologies Inc. is a Vancouver, Washington-based B2B go-to-market intelligence platform — listed on NASDAQ (NASDAQ: ZI) — providing sales teams, marketing departments, and recruiters with one of the largest databases of business contact data (300+ million professional profiles, 100+ million company records), intent data (signals indicating which companies are researching products in your category), and integrated engagement tools (email sequencing, dialer, conversation intelligence via Chorus.ai) that enable B2B revenue teams to identify, prioritize, and engage prospects at scale. Founded in 2007 as DiscoverOrg, ZoomInfo generated approximately $1.1 billion in revenue in fiscal year 2024 (declining from the 2022 peak as the B2B SaaS market normalized) while maintaining its position as the most comprehensive B2B data platform for enterprise sales and marketing teams.
Business Model & Competitive Advantage
ZoomInfo's B2B data moat is built through multiple acquisition channels: direct data contributions from professionals who update their own contact information, company website crawling for firmographic data, technographic profiling (detecting installed software from public signals like job postings and web technologies), behavioral signals from ZoomInfo's publisher network (tracking which companies are researching B2B topics through content consumption on ZoomInfo's partner publications), and data partnerships with HR and financial data vendors. The intent data layer (ZoomInfo's most differentiated product) provides sales teams with real-time signals indicating which companies are actively researching specific product categories — enabling outbound prioritization based on in-market demand rather than static account lists. Chorus.ai (conversation intelligence, acquired 2021 for $575M) adds call recording, transcript analysis, and deal intelligence from sales conversations to the data platform.
Competitive Landscape 2025–2026
In 2025, ZoomInfo (NASDAQ: ZI) competes in the B2B data intelligence and sales engagement market with LinkedIn Sales Navigator (NASDAQ: MSFT, professional network-sourced contact data), Apollo.io (sales intelligence and engagement, $100M raised at $1.6B valuation), and 6sense (B2B buying intelligence, $200M raised at $5.2B valuation) for sales and marketing intelligence platform adoption. ZoomInfo's revenue decline from its 2022 peak ($1.1B+ in 2022) reflects the post-pandemic B2B SaaS spending contraction and increased competition from Apollo.io (growing market share with lower pricing and comparable data coverage for SMB and mid-market). ZoomInfo's 2025 enterprise differentiation focuses on data accuracy (refresh rates and manual verification for enterprise accounts), the Chorus.ai conversation intelligence integration, and the Workflows automation (trigger-based prospect engagement sequences from intent and signal data). The Markaaz partnership (AI-powered B2B data enrichment) adds small business data depth to ZoomInfo's traditionally enterprise-focused database.
The ZoomInfo Story
The Breakthrough Moment
Henry Schuck and Kirk Norman founded DiscoverOrg in Vancouver in 2007 as B2B contact intelligence, merged with ZoomInfo, acquired Chorus.ai conversation intelligence, NASDAQ $10B valuation
Original Mission
"Provide accurate B2B data to accelerate sales success"
Founders
Recent Activity
View all →Company Timeline
Major milestones in ZoomInfo's journey
Leadership Team
Meet the leaders behind ZoomInfo
Robert Johnson
Robert Johnson serves as Chief Product Officer at ZoomInfo, bringing extensive industry experience and leadership.
Sarah Patel
Sarah Patel serves as Chief Marketing Officer at ZoomInfo, bringing extensive industry experience and leadership.
Jessica Moore
Jessica Moore serves as Chief Technology Officer at ZoomInfo, bringing extensive industry experience and leadership.
David Davis
David Davis serves as VP of Sales at ZoomInfo, bringing extensive industry experience and leadership.
James Chen
James Chen serves as Chief Financial Officer at ZoomInfo, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
ZoomInfo is recognized as a market leader in the Sales & Revenue Operations sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $1.1B in revenue, ZoomInfo operates at enterprise scale with proven market validation.
Top 10 Ranked
Ranked #5 in the Sales & Revenue Operations category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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