BigTime vs McKinsey & Company

Side-by-side comparison of AI visibility scores, market position, and capabilities

McKinsey & Company leads in AI visibility (80 vs 60)
BigTime logo

BigTime

ChallengerProfessional Services

SMB PSA

PSA platform for consulting and professional services firms; time tracking, project budgets, and invoicing with QuickBooks integration for 10-500 billable staff.

AI VisibilityBeta
Overall Score
B60
Category Rank
#77 of 286
AI Consensus
74%
Trend
stable
Per Platform
ChatGPT
63
Perplexity
57
Gemini
63

About

BigTime is a professional services automation (PSA) and project management platform designed for consulting firms, IT service companies, accounting firms, and professional services organizations to manage projects, track time and expenses, invoice clients, and analyze profitability. Founded in 2002 and headquartered in Chicago, Illinois, BigTime serves mid-market professional services firms that have outgrown spreadsheet-based project tracking but don't need the complexity of enterprise PSA platforms.

Full profile
McKinsey & Company logo

McKinsey & Company

LeaderProfessional Services

General

New York global management consulting (founded 1926, private) at ~$16B 2024 revenue; 40% AI-related projects, QuantumBlack AI (350+ scientists), "State of AI 2025" thought leadership competing with BCG and Deloitte for C-suite AI strategy.

AI VisibilityBeta
Overall Score
A80
Category Rank
#16 of 286
AI Consensus
84%
Trend
stable
Per Platform
ChatGPT
85
Perplexity
86
Gemini
81

About

McKinsey & Company is a New York City-based global management consulting firm — privately held as a partnership — providing strategy, operations, technology, and organization consulting to CEOs and C-suites of the world's largest corporations, governments, and institutions through approximately 40,000 professionals across 130+ offices in 70+ countries and approximately $16 billion in estimated revenue in 2024. Founded in Chicago in 1926 by James O. McKinsey, a University of Chicago accounting professor, the firm's modern identity was shaped by Marvin Bower (who joined in 1933 and led the firm from 1950-1967, establishing the partnership model, professional ethics standards, and global expansion that define McKinsey today). Global Managing Partner Bob Sternfels (reelected to a second and final three-year term in February 2024) oversees the firm through a challenging period that includes reputation headwinds from its opioid consulting work and global scrutiny of consulting industry practices. McKinsey's service capabilities span traditional strategy consulting through McKinsey Digital (digital transformation, analytics), QuantumBlack (AI and machine learning, acquired 2015), and McKinsey Technology (CTO/CIO advisory, technology strategy) — with over 7,000 employees in digital and technology roles and approximately 40% of 2024 projects estimated to be AI-related. McKinsey's "State of AI in 2025" report found that organizations now mitigate an average of four AI-related risks (versus two in 2022) and that AI high performers (6% of survey respondents) attribute 5%+ EBIT improvement to AI, with AI agents increasingly deployed as virtual coworkers rather than passive research assistants.

Full profile

AI Visibility Head-to-Head

60
Overall Score
80
#77
Category Rank
#16
74
AI Consensus
84
stable
Trend
stable
63
ChatGPT
85
57
Perplexity
86
63
Gemini
81
65
Claude
80
55
Grok
83

Key Details

Category
SMB PSA
General
Tier
Challenger
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only BigTime
SMB PSA

Integrations

Both integrate with
Only BigTime
Only McKinsey & Company

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