Brand Intelligence Graph
Company Overview
About UserTesting
UserTesting is a human insight platform providing on-demand access to targeted panelists who record their screen and voice while completing tasks on websites, apps, and prototypes — enabling product, UX, marketing, and research teams to watch real users navigate their products and hear authentic reactions within hours rather than weeks. Listed on NYSE (NYSE: USER) before being acquired by Thoma Bravo private equity in 2023 for approximately $1.3 billion, UserTesting is headquartered in San Francisco and serves thousands of companies including Apple, Salesforce, Microsoft, and Walmart for rapid user research.
Business Model & Competitive Advantage
UserTesting's platform enables teams to recruit from a panel of over 2 million contributors globally, filtered by demographic characteristics, and have them complete structured tasks while recording their screen, voice, and facial expressions. Researchers receive video clips sorted by predefined test metrics within hours, rather than waiting weeks to schedule in-person usability studies. Machine learning tools analyze videos to identify emotional reactions, sentiment, and task completion rates across participants.
Competitive Landscape 2025–2026
In 2025, UserTesting competes in the user research and experience insight market against Maze (prototype testing), Lookback (live user interview platform), Hotjar (behavioral analytics), and Medallia (enterprise experience management). The user research market has consolidated as companies invest in continuous discovery practices rather than periodic research sprints. UserTesting's acquisition by Thoma Bravo and combination with UserZoom (another Thoma Bravo portfolio company) created a more comprehensive research platform covering both unmoderated video testing and moderated live interview capabilities. The 2025 strategy focuses on the combined UserTesting-UserZoom platform, expanding AI-powered insight synthesis from video research, and growing enterprise adoption of continuous research practices.
Recent Activity
View all →Foreign Filing filed 2026-05-19
Foreign Filing filed 2026-05-12
Foreign Filing filed 2026-05-05
Foreign Filing filed 2026-04-30
Foreign Filing filed 2026-04-30
Foreign Filing filed 2026-04-28
Foreign Filing filed 2026-04-24
Foreign Filing filed 2026-04-21
Foreign Filing filed 2026-04-15
Foreign Filing filed 2026-04-14
Foreign Filing filed 2026-04-07
Foreign Filing filed 2026-04-07
Key Differentiators
Strong Challenger
UserTesting is an established challenger with significant market presence and competitive offerings in Product Management.
Top 10 Ranked
Ranked #8 in the Product Management category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Dovetail
LaunchDarkly
LaunchDarkly is a feature management and experimentation platform enabling software development teams to release features safely through feature flags, progressive rollouts, and A/B testing — without
Pendo
Pendo is a Raleigh, North Carolina-based product experience platform providing product analytics, in-app guidance, user feedback collection, and product roadmap planning tools for software companies s
Productboard
Productboard is an Oakland, California and Prague, Czech Republic-based product management platform — backed with $262 million in total funding at a $1.72 billion valuation (unicorn, 2022) from Sequoi
Figma
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on
Cvent
Cvent is an enterprise event management software company founded in 1999 and headquartered in Tysons, Virginia, built to digitize and manage the full lifecycle of corporate meetings, conferences, trad
Compare UserTesting with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from UserTesting? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim UserTesting Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention UserTesting vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →