Brand Intelligence Graph
Company Overview
About Swapcard
Swapcard is an AI-powered event networking and community platform designed for professional conferences, trade shows, and associations — providing attendee matchmaking, meeting scheduling, exhibitor lead management, and event community features that help organizers deliver measurable networking value for attendees. Founded in 2013 in Paris, France by Benjamin Boutet and Apolline Adiju, Swapcard has raised approximately $25 million and serves event organizers globally, including major associations, media companies, and corporate event teams who run large multi-day professional events.
Business Model & Competitive Advantage
Swapcard's platform enables conference attendees to connect with each other through AI-powered profile matching — the system analyzes attendee professional profiles, stated interests, and session registrations to recommend high-relevance connections and facilitate meeting requests before, during, and after events. For exhibitors and sponsors, the platform provides lead scanning, meeting booking, and post-event lead nurturing tools. The community layer maintains attendee engagement between annual events through year-round networking.
Competitive Landscape 2025–2026
In 2025, Swapcard competes in the event technology and virtual/hybrid events market against Hopin (now RingCentral Events), Brella (event networking focus), Grip, and Cvent for event networking and app platform share. The event technology market contracted after the COVID-driven virtual events boom before stabilizing around hybrid and enhanced in-person event experiences. Swapcard's focus on AI-powered meaningful matchmaking differentiates it from basic event apps that list schedules and exhibitor directories. The 2025 strategy focuses on deepening its AI matching capabilities to improve the signal-to-noise ratio in networking recommendations, expanding its integration with event registration systems, and growing its year-round community product for associations.
Recent Activity
View all →Key Differentiators
Strong Challenger
Swapcard is an established challenger with significant market presence and competitive offerings in Event Management.
Top 10 Ranked
Ranked #7 in the Event Management category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Figma
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on
Atlassian
Atlassian Corporation is a Sydney, Australia-founded, San Francisco-headquartered enterprise collaboration software company — listed on NASDAQ (NASDAQ: TEAM) — providing software development teams and
Miro
Miro is a cloud-based visual collaboration platform providing an infinite online whiteboard where distributed teams can brainstorm, plan, design, and collaborate in real time using sticky notes, diagr
Confluence
Confluence is a team wiki and knowledge management platform developed by Atlassian, founded in 2002 and headquartered in Sydney, Australia, originally launched in 2004 to give software development tea
GitHub
GitHub is the world's largest code hosting and collaboration platform — owned by Microsoft (NASDAQ: MSFT) since its 2018 acquisition for $7.5 billion — hosting 420+ million public and private code rep
Slack
Slack is a San Francisco-based team collaboration and communication platform — acquired by Salesforce (NYSE: CRM) in 2021 for $27.7 billion — providing organizations with channel-based messaging, dire
Compare Swapcard with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Swapcard? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Swapcard Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Swapcard vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →