Miro vs Figma

Side-by-side comparison of AI visibility scores, market position, and capabilities

Figma leads in AI visibility (99 vs 60)
Miro logo

Miro

ChallengerProduct Management

Product Strategy & Planning

Visual collaboration platform with $17.5B valuation serving 60M users; infinite digital whiteboard with AI content generation and templates used in 99% of Fortune 100 companies.

AI VisibilityBeta
Overall Score
B60
Category Rank
#1 of 1
AI Consensus
70%
Trend
stable
Per Platform
ChatGPT
63
Perplexity
65
Gemini
58

About

Miro is a cloud-based visual collaboration platform providing an infinite online whiteboard where distributed teams can brainstorm, plan, design, and collaborate in real time using sticky notes, diagrams, flowcharts, frames, and interactive templates. Founded in 2011 in Perm, Russia (originally as RealtimeBoard) and now headquartered in San Francisco, Miro has raised over $470 million at a $17.5 billion valuation and serves over 60 million users at 99% of Fortune 100 companies.

Full profile
Figma logo

Figma

LeaderDesign & Creative Tools

Design & Collaboration

Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.

AI VisibilityBeta
Overall Score
A99
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
99
Gemini
97

About

Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.

Full profile

AI Visibility Head-to-Head

60
Overall Score
99
#1
Category Rank
#1
70
AI Consensus
77
stable
Trend
stable
63
ChatGPT
90
65
Perplexity
99
58
Gemini
97
69
Claude
94
57
Grok
99

Key Details

Category
Product Strategy & Planning
Design & Collaboration
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Miro
Product Strategy & Planning
Only Figma
Design & Collaboration

Integrations

Only Miro
Figma is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.