Insider

Emerging#11 in Customer Engagement & Success

$772M funding ($500M Series E 2024 General Atlantic); $150M revenue 2024; 1,000 customers; 1.4K employees; #1 G2 9 categories (CDP/personalization); customer engagement leader

Company Overview

Insider is a growth marketing platform that helps businesses personalize customer experiences across web, mobile, messaging, and email channels using AI-powered segmentation and orchestration. The company serves marketing teams, growth professionals, and e-commerce businesses who need to deliver individualized customer journeys that drive engagement and conversion. Insider provides tools for customer data unification, predictive segmentation, cross-channel campaign orchestration, and personalization that enable marketers to create seamless, relevant experiences throughout the customer lifecycle while measuring impact on revenue and retention.

Revenue
$772M
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Key Differentiators

Emerging Innovator

Insider is an emerging player bringing innovative solutions to the Customer Engagement & Success market.

Growth Stage

Insider has achieved $772M in revenue, demonstrating strong product-market fit.

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