Salesforce vs ZoomInfo

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (82 vs 82)
Salesforce logo

Salesforce

LeaderCustomer Engagement

CRM

NYSE-listed (CRM) #1 enterprise CRM at $34.9B revenue with Sales, Service, Marketing Cloud and Agentforce AI; competing with Microsoft Dynamics and HubSpot for enterprise customer operations platform.

AI VisibilityBeta
Overall Score
A82
Category Rank
#1 of 1
AI Consensus
74%
Trend
stable
Per Platform
ChatGPT
83
Perplexity
78
Gemini
76

About

Salesforce is a San Francisco-based enterprise software company — the world's #1 CRM platform — providing Sales Cloud (pipeline and opportunity management), Service Cloud (customer support), Marketing Cloud (email and journey marketing), Commerce Cloud (B2C and B2B e-commerce), MuleSoft (integration platform), Tableau (analytics), and Slack (team collaboration) as a unified enterprise platform. Listed on NYSE (NYSE: CRM), Salesforce was founded in 1999 by Marc Benioff and Parker Harris and generated $34.9 billion in revenue in fiscal year 2025, serving 150,000+ companies globally from SMBs to Fortune 500 enterprises including Amazon, Bank of America, and T-Mobile.

Full profile
ZoomInfo logo

ZoomInfo

LeaderSales & Revenue Operations

Sales Intelligence/Data

NASDAQ: ZI B2B sales intelligence with 300M+ professional profiles and intent data at ~$1.1B revenue; Chorus.ai conversation intelligence competing with LinkedIn Sales Navigator and Apollo for GTM platform market share.

AI VisibilityBeta
Overall Score
A82
Category Rank
#1 of 1
AI Consensus
62%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
89
Gemini
77

About

ZoomInfo Technologies Inc. is a Vancouver, Washington-based B2B go-to-market intelligence platform — listed on NASDAQ (NASDAQ: ZI) — providing sales teams, marketing departments, and recruiters with one of the largest databases of business contact data (300+ million professional profiles, 100+ million company records), intent data (signals indicating which companies are researching products in your category), and integrated engagement tools (email sequencing, dialer, conversation intelligence via Chorus.ai) that enable B2B revenue teams to identify, prioritize, and engage prospects at scale. Founded in 2007 as DiscoverOrg, ZoomInfo generated approximately $1.1 billion in revenue in fiscal year 2024 (declining from the 2022 peak as the B2B SaaS market normalized) while maintaining its position as the most comprehensive B2B data platform for enterprise sales and marketing teams.

Full profile

AI Visibility Head-to-Head

82
Overall Score
82
#1
Category Rank
#1
74
AI Consensus
62
stable
Trend
stable
83
ChatGPT
90
78
Perplexity
89
76
Gemini
77
87
Claude
82
82
Grok
77

Key Details

Category
CRM
Sales Intelligence/Data
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Salesforceintegrates withZoomInfo

Capabilities

Only Salesforce
CRM
Only ZoomInfo
Sales Intelligence/Data

Integrations

Both integrate with
Only ZoomInfo
Salesforce is classified as company. ZoomInfo is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.