Salesforce vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYSE-listed (CRM) #1 enterprise CRM at $34.9B revenue with Sales, Service, Marketing Cloud and Agentforce AI; competing with Microsoft Dynamics and HubSpot for enterprise customer operations platform.
About
Salesforce is a San Francisco-based enterprise software company — the world's #1 CRM platform — providing Sales Cloud (pipeline and opportunity management), Service Cloud (customer support), Marketing Cloud (email and journey marketing), Commerce Cloud (B2C and B2B e-commerce), MuleSoft (integration platform), Tableau (analytics), and Slack (team collaboration) as a unified enterprise platform. Listed on NYSE (NYSE: CRM), Salesforce was founded in 1999 by Marc Benioff and Parker Harris and generated $34.9 billion in revenue in fiscal year 2025, serving 150,000+ companies globally from SMBs to Fortune 500 enterprises including Amazon, Bank of America, and T-Mobile.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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