Lily AI logo

Lily AI

Challenger

Product attribute AI platform for retail. Founded 2015, Mountain View CA. Raised $52.4M. Drives 8-9 figure revenue uplift for fashion, home, and beauty retailers. Private.

Best for: Product Attribute AI & Catalog Enrichment
57
AI Score
Grade C
AI Visibility Score (Beta)
E-commerce & RetailProduct Attribute AI & Catalog EnrichmentWebsiteUpdated October 2026

Brand Intelligence Graph

Capabilities
Product Attribute AI & Catalog Enrichment

Company Overview

About Lily AI

Lily AI is a product intelligence platform founded in 2015 by Purva Gupta (CEO) and Sowmiya Chocka Narayanan, headquartered in Mountain View, California. The company uses AI to automatically generate rich, consumer-centric product attributes for retail catalogs across fashion, home, and beauty verticals, transforming merchant-speak descriptions into the language customers actually use when searching.

Business Model & Competitive Advantage

Lily AI competes with Google Product Studio, Salsify, and in-house retail data teams, differentiating by focusing on the gap between how merchants describe products and how consumers search. It claims to drive 8-9 figure revenue uplift for retail clients by enriching catalogs with hundreds of nuanced attributes per product — from style and occasion to material and fit.

Competitive Landscape 2025–2026

In January 2025, Lily AI launched advanced features for performance marketers and ecommerce teams to automate catalog enrichment. Total funding stands at $52.4 million, including a $25 million Series B led by Canaan in 2022.

Founded
2015
Headquarters
Mountain View, California
Curated content • Fact-checked and verified

Recent Activity

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Key Differentiators

Strong Challenger

Lily AI is an established challenger with significant market presence and competitive offerings in Retail Tech.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

57
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

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