Norton vs Okta

Side-by-side comparison of AI visibility scores, market position, and capabilities

Okta leads in AI visibility (75 vs 48)
Norton logo

Norton

ChallengerSecurity

Antivirus and Security Software

Consumer cybersecurity brand under Gen Digital with 500M users; Norton 360, LifeLock identity theft protection, and Avast portfolio serving global device and identity security.

AI VisibilityBeta
Overall Score
C48
Category Rank
#2 of 5
AI Consensus
62%
Trend
stable
Per Platform
ChatGPT
52
Perplexity
43
Gemini
49

About

Norton (NortonLifeLock, now Gen Digital) is a consumer cybersecurity brand providing antivirus, VPN, identity theft protection, dark web monitoring, and parental controls to individuals and families. One of the most recognized cybersecurity brand names in the world, Norton was originally developed by Symantec Corporation and has gone through multiple ownership changes — Symantec split its consumer and enterprise businesses, with the consumer division rebranding as NortonLifeLock in 2019 before further rebranding to Gen Digital in 2022 after acquiring Avast.

Full profile
Okta logo

Okta

LeaderSecurity

Identity & Access

NASDAQ-listed (OKTA) independent identity platform with 19K+ customers at $2.26B revenue; Workforce Identity Cloud and Auth0 competing with Microsoft Entra for enterprise and developer IAM.

AI VisibilityBeta
Overall Score
B75
Category Rank
#1 of 1
AI Consensus
60%
Trend
stable
Per Platform
ChatGPT
70
Perplexity
85
Gemini
76

About

Okta is a San Francisco-based identity and access management (IAM) platform — the leading independent identity infrastructure provider — offering workforce identity (employee SSO, MFA, lifecycle management) and customer identity (Auth0 developer authentication platform) solutions for 19,000+ organizations. Listed on NASDAQ (NASDAQ: OKTA), Okta generated $2.26 billion in revenue in fiscal year 2025 (ending January 2025), growing through its Workforce Identity Cloud and Customer Identity Cloud (Auth0, acquired 2021 for $6.5 billion), serving enterprises from growth-stage startups to Fortune 500 companies securing access to cloud and on-premise applications.

Full profile

AI Visibility Head-to-Head

48
Overall Score
75
#2
Category Rank
#1
62
AI Consensus
60
stable
Trend
stable
52
ChatGPT
70
43
Perplexity
85
49
Gemini
76
59
Claude
85
56
Grok
75

Key Details

Category
Antivirus and Security Software
Identity & Access
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Norton
Antivirus and Security Software
Only Okta
Identity & Access
Okta is classified as company.

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