Norton vs AVG
Side-by-side comparison of AI visibility scores, market position, and capabilities
Consumer cybersecurity brand under Gen Digital with 500M users; Norton 360, LifeLock identity theft protection, and Avast portfolio serving global device and identity security.
About
Norton (NortonLifeLock, now Gen Digital) is a consumer cybersecurity brand providing antivirus, VPN, identity theft protection, dark web monitoring, and parental controls to individuals and families. One of the most recognized cybersecurity brand names in the world, Norton was originally developed by Symantec Corporation and has gone through multiple ownership changes — Symantec split its consumer and enterprise businesses, with the consumer division rebranding as NortonLifeLock in 2019 before further rebranding to Gen Digital in 2022 after acquiring Avast.
Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with free antivirus for hundreds of millions of users; Avast acquisition combined with Norton forming Gen Digital competing with Microsoft Defender and Bitdefender.
About
AVG Technologies is a consumer and small business cybersecurity brand owned by Gen Digital (NASDAQ: GEN) — formerly Avast, which merged with NortonLifeLock in 2022 to form Gen Digital — providing antivirus, internet security, VPN, and device performance optimization software for Windows, Mac, Android, and iOS. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024 across its consumer security brand portfolio (Norton, Avast, AVG, LifeLock, CCleaner), with AVG serving hundreds of millions of users globally as the free antivirus tier that drives Gen Digital's freemium conversion funnel.
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