Knock vs CBRE Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
CRM for multifamily apartment operators; centralizes leads with automated follow-up, tour scheduling, and application processing; portfolio analytics dashboard. Based in Seattle, WA.
About
Knock is a Seattle-based property technology company that provides a CRM and lead management platform designed specifically for multifamily apartment communities and operators. The platform centralizes leads from all sources — ILS listings, website, walk-ins, referrals — into a unified prospect pipeline with automated follow-up sequences, tour scheduling, application processing, and renewal communication. Knock's analytics provide property managers and regional directors with real-time visibility into lead-to-lease conversion metrics, agent performance, and pipeline health across portfolios. The company also offers resident retention features including automated lease renewal outreach, resident communication, and maintenance request management. Knock serves thousands of multifamily communities and regional management companies including large national operators. Founded in 2014, Knock was acquired by RealPage in 2021, integrating with RealPage's broader property management software portfolio while maintaining its brand. It competes with Funnel, Entrata, and Yardi in the multifamily CRM and leasing platform market.
Dallas global commercial real estate services (NYSE: CBRE) ~$35B revenue; world's largest CRE firm, Industrious $400M acquisition creates flexible workplace segment, data center advisory growth competing with JLL.
About
CBRE Group, Inc. is a Dallas, Texas-based commercial real estate services and investment company — publicly traded on the New York Stock Exchange (NYSE: CBRE) as an S&P 500 Real Estate component and the world's largest commercial real estate services company — providing advisory, transaction, project management, property and facilities management, and real estate investment management services through approximately 130,000 employees and 750+ offices in 100+ countries. CBRE serves occupiers, investors, and developers across every commercial real estate segment: office, industrial, retail, multifamily, healthcare, data centers, and hospitality. In a defining 2025 expansion, CBRE announced the acquisition of Industrious — a leading flexible workplace solutions operator with 200+ premium coworking locations in 65+ US cities serving Fortune 500 corporate occupiers — for approximately $400 million (reflecting an implied enterprise value of ~$800 million), creating a new CBRE business segment called Building Operations & Experience (BOE). The Industrious acquisition enables CBRE to offer corporate real estate occupiers both traditional leasing advisory (CBRE's existing business) and flexible workspace management (Industrious's product), positioning CBRE as the end-to-end workplace solutions provider as corporate space strategies shift from long-term dedicated leases toward hybrid portfolios of core offices supplemented by flexible coworking space. COO Vikram Kohli was promoted as part of the leadership restructuring associated with the new BOE segment. CEO Bob Sulentic leads CBRE's strategy of expanding beyond transaction brokerage into recurring-revenue real estate services.
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