CBRE Group vs Procore
Side-by-side comparison of AI visibility scores, market position, and capabilities
Dallas global commercial real estate services (NYSE: CBRE) ~$35B revenue; world's largest CRE firm, Industrious $400M acquisition creates flexible workplace segment, data center advisory growth competing with JLL.
About
CBRE Group, Inc. is a Dallas, Texas-based commercial real estate services and investment company — publicly traded on the New York Stock Exchange (NYSE: CBRE) as an S&P 500 Real Estate component and the world's largest commercial real estate services company — providing advisory, transaction, project management, property and facilities management, and real estate investment management services through approximately 130,000 employees and 750+ offices in 100+ countries. CBRE serves occupiers, investors, and developers across every commercial real estate segment: office, industrial, retail, multifamily, healthcare, data centers, and hospitality. In a defining 2025 expansion, CBRE announced the acquisition of Industrious — a leading flexible workplace solutions operator with 200+ premium coworking locations in 65+ US cities serving Fortune 500 corporate occupiers — for approximately $400 million (reflecting an implied enterprise value of ~$800 million), creating a new CBRE business segment called Building Operations & Experience (BOE). The Industrious acquisition enables CBRE to offer corporate real estate occupiers both traditional leasing advisory (CBRE's existing business) and flexible workspace management (Industrious's product), positioning CBRE as the end-to-end workplace solutions provider as corporate space strategies shift from long-term dedicated leases toward hybrid portfolios of core offices supplemented by flexible coworking space. COO Vikram Kohli was promoted as part of the leadership restructuring associated with the new BOE segment. CEO Bob Sulentic leads CBRE's strategy of expanding beyond transaction brokerage into recurring-revenue real estate services.
NYSE-listed (PCOR) construction management platform at $1.1B revenue serving 16,000+ customers including Turner and Skanska; competing with Autodesk Construction Cloud for global construction project management.
About
Procore Technologies is a Carpinteria, California-based construction management software platform providing general contractors, specialty contractors, and project owners with project management, quality and safety, financials, and field productivity tools — connecting every stakeholder from preconstruction through project closeout in a single cloud platform. Listed on NYSE (NYSE: PCOR), Procore was founded in 2002 by Tooey Courtemanche and generated $1.1 billion in revenue in fiscal year 2024, serving 16,000+ customers including Turner Construction, Skanska, and Clark Construction — cementing Procore as the dominant construction management platform globally.
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