Kentik vs Rubrik
Side-by-side comparison of AI visibility scores, market position, and capabilities
SF network observability platform for cloud and hybrid environments. $80M raised, analyzes flow data at scale for ISPs, enterprises, and cloud providers.
About
Kentik is a San Francisco-based network observability platform founded in 2014 that provides telecommunications companies, internet service providers, cloud providers, and large enterprises with deep analytics over their network flow data at a scale that traditional network monitoring tools cannot match. Having raised $80M in funding, Kentik ingests billions of flow records (NetFlow, sFlow, IPFIX, BGP routing data, and cloud flow logs) per second and makes them instantly queryable through a high-performance analytics engine, enabling network engineering and operations teams to investigate performance issues, plan capacity, detect DDoS attacks, and understand traffic patterns across massive network footprints.
Publicly traded cloud data management and cyber resilience platform (RBRK) for enterprise backup, recovery, and ransomware protection; converged scale-out infrastructure replaces traditional backup software and media server architectures.
About
Rubrik is a cloud data management and cyber resilience platform that provides enterprise backup, disaster recovery, ransomware protection, and data governance from a converged scale-out infrastructure that replaces traditional backup software and media server architectures with a software-defined approach running on commodity hardware or cloud. The platform's policy-driven data management engine allows administrators to define service level objectives — backup frequency, retention periods, recovery point objectives, and replication targets — at the virtual machine, application, or workload level, and the Rubrik cluster automatically manages all backup operations, deduplication, encryption, and tiering to object storage or cloud according to those policies without manual job scheduling. This policy-first model eliminates the operational complexity of managing thousands of individual backup jobs and schedules that makes traditional backup administration a full-time function at large enterprises.
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