Kentik vs Rubrik

Side-by-side comparison of AI visibility scores, market position, and capabilities

Rubrik leads in AI visibility (77 vs 61)
Kentik logo

Kentik

ChallengerIT Infrastructure

Network Monitoring

SF network observability platform for cloud and hybrid environments. $80M raised, analyzes flow data at scale for ISPs, enterprises, and cloud providers.

AI VisibilityBeta
Overall Score
B61
Category Rank
#4 of 9
AI Consensus
85%
Trend
up
Per Platform
ChatGPT
65
Perplexity
61
Gemini
62

About

Kentik is a San Francisco-based network observability platform founded in 2014 that provides telecommunications companies, internet service providers, cloud providers, and large enterprises with deep analytics over their network flow data at a scale that traditional network monitoring tools cannot match. Having raised $80M in funding, Kentik ingests billions of flow records (NetFlow, sFlow, IPFIX, BGP routing data, and cloud flow logs) per second and makes them instantly queryable through a high-performance analytics engine, enabling network engineering and operations teams to investigate performance issues, plan capacity, detect DDoS attacks, and understand traffic patterns across massive network footprints.

Full profile
Rubrik logo

Rubrik

LeaderBackup + Disaster Recovery

Cloud Data Management and Cyber Resilience

Publicly traded cloud data management and cyber resilience platform (RBRK) for enterprise backup, recovery, and ransomware protection; converged scale-out infrastructure replaces traditional backup software and media server architectures.

AI VisibilityBeta
Overall Score
B77
Category Rank
#1 of 1
AI Consensus
76%
Trend
up
Per Platform
ChatGPT
74
Perplexity
78
Gemini
84

About

Rubrik is a cloud data management and cyber resilience platform that provides enterprise backup, disaster recovery, ransomware protection, and data governance from a converged scale-out infrastructure that replaces traditional backup software and media server architectures with a software-defined approach running on commodity hardware or cloud. The platform's policy-driven data management engine allows administrators to define service level objectives — backup frequency, retention periods, recovery point objectives, and replication targets — at the virtual machine, application, or workload level, and the Rubrik cluster automatically manages all backup operations, deduplication, encryption, and tiering to object storage or cloud according to those policies without manual job scheduling. This policy-first model eliminates the operational complexity of managing thousands of individual backup jobs and schedules that makes traditional backup administration a full-time function at large enterprises.

Full profile

AI Visibility Head-to-Head

61
Overall Score
77
#4
Category Rank
#1
85
AI Consensus
76
up
Trend
up
65
ChatGPT
74
61
Perplexity
78
62
Gemini
84
58
Claude
81
62
Grok
76

Key Details

Category
Network Monitoring
Cloud Data Management and Cyber Resilience
Tier
Challenger
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Kentik
Network Monitoring
Only Rubrik
Cloud Data Management and Cyber Resilience

Integrations

Both integrate with
Only Kentik
Only Rubrik

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