Rubrik vs ServiceNow

Side-by-side comparison of AI visibility scores, market position, and capabilities

ServiceNow leads in AI visibility (93 vs 86)
Rubrik logo

Rubrik

LeaderBackup + Disaster Recovery

Cloud Data Management and Cyber Resilience

Publicly traded cloud data management and cyber resilience platform (RBRK) for enterprise backup, recovery, and ransomware protection; converged scale-out infrastructure replaces traditional backup software and media server architectures.

AI VisibilityBeta
Overall Score
A86
Category Rank
#15 of 305
AI Consensus
74%
Trend
stable
Per Platform
ChatGPT
81
Perplexity
87
Gemini
91

About

Rubrik is a cloud data management and cyber resilience platform that provides enterprise backup, disaster recovery, ransomware protection, and data governance from a converged scale-out infrastructure that replaces traditional backup software and media server architectures with a software-defined approach running on commodity hardware or cloud. The platform's policy-driven data management engine allows administrators to define service level objectives — backup frequency, retention periods, recovery point objectives, and replication targets — at the virtual machine, application, or workload level, and the Rubrik cluster automatically manages all backup operations, deduplication, encryption, and tiering to object storage or cloud according to those policies without manual job scheduling. This policy-first model eliminates the operational complexity of managing thousands of individual backup jobs and schedules that makes traditional backup administration a full-time function at large enterprises.

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ServiceNow logo

ServiceNow

LeaderIT Operations & Observability

ITSM/ITOM

NYSE-listed (NOW) enterprise workflow platform at $10.98B revenue serving 85% of Fortune 500; ITSM and AI automation competing with Atlassian and Microsoft for enterprise service management consolidation.

AI VisibilityBeta
Overall Score
A93
Category Rank
#4 of 305
AI Consensus
87%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
94
Gemini
91

About

ServiceNow is a Santa Clara, California-based enterprise cloud platform — listed on NYSE (NYSE: NOW) — providing IT service management (ITSM), IT operations management (ITOM), customer service management, HR service delivery, security operations, and business process automation across enterprise departments through a unified platform that enables organizations to digitalize and automate workflows at scale. Founded in 2004 by Fred Luddy and generating $10.98 billion in subscription revenue in fiscal year 2024 with 8,100+ enterprise customers including 85% of the Fortune 500 (Apple, Amazon, Nike, Goldman Sachs), ServiceNow is the fastest enterprise software company to reach $10 billion in revenue.

Full profile

AI Visibility Head-to-Head

86
Overall Score
93
#15
Category Rank
#4
74
AI Consensus
87
stable
Trend
stable
81
ChatGPT
90
87
Perplexity
94
91
Gemini
91
89
Claude
91
82
Grok
88

Key Details

Category
Cloud Data Management and Cyber Resilience
ITSM/ITOM
Tier
Leader
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Rubrik
Cloud Data Management and Cyber Resilience
Only ServiceNow
ITSM/ITOM

Integrations

ServiceNow is classified as company.

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