Elastic vs Rubrik
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYSE-listed (ESTC) Elasticsearch creator at $1.42B revenue with search, observability, and SIEM; 21,000+ customers competing with Splunk and Datadog while powering AI RAG vector search infrastructure.
About
Elastic N.V. is an Amsterdam-based enterprise search and observability company — the creator and primary commercial distributor of Elasticsearch, the world's most widely used open-source search engine — providing the Elastic Stack (Elasticsearch distributed search, Kibana visualization, Logstash data pipelines, Beats lightweight data shippers) for enterprise search, application observability, SIEM security analytics, and vector search for AI applications. Listed on NYSE (NYSE: ESTC), Elastic was founded in 2012 by Shay Banon and generated $1.42 billion in revenue in fiscal year 2025, serving 21,000+ customers including Microsoft, Verizon, and Spotify.
Publicly traded cloud data management and cyber resilience platform (RBRK) for enterprise backup, recovery, and ransomware protection; converged scale-out infrastructure replaces traditional backup software and media server architectures.
About
Rubrik is a cloud data management and cyber resilience platform that provides enterprise backup, disaster recovery, ransomware protection, and data governance from a converged scale-out infrastructure that replaces traditional backup software and media server architectures with a software-defined approach running on commodity hardware or cloud. The platform's policy-driven data management engine allows administrators to define service level objectives — backup frequency, retention periods, recovery point objectives, and replication targets — at the virtual machine, application, or workload level, and the Rubrik cluster automatically manages all backup operations, deduplication, encryption, and tiering to object storage or cloud according to those policies without manual job scheduling. This policy-first model eliminates the operational complexity of managing thousands of individual backup jobs and schedules that makes traditional backup administration a full-time function at large enterprises.
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