CleverTap vs Twilio Segment
Side-by-side comparison of AI visibility scores, market position, and capabilities
Mumbai mobile customer engagement platform with real-time segmentation and omnichannel campaigns; $356M raised at $1.7B valuation serving 2,000+ brands competing with Braze for mobile app retention.
About
CleverTap is a Mumbai-based customer engagement and retention platform — backed with $356 million raised including a $105 million Series D in May 2022 at a $1.7 billion valuation — providing mobile-first brands with a unified system for user segmentation, omnichannel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, web push), predictive analytics, and product analytics that closes the loop between user behavior data and personalized marketing action. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, CleverTap serves 2,000+ companies including Sony, Domino's India, Vodafone, and Gojek with enterprise customer engagement infrastructure for mobile and digital products in high-growth markets.
Twilio's customer data platform with 300+ integrations; single data layer collecting behavioral events and routing to analytics, marketing, and warehouse destinations for unified customer profiles.
About
Twilio Segment is Twilio's customer data platform (CDP) that collects, unifies, and routes customer behavioral data from websites, mobile apps, servers, and cloud tools to analytics, marketing, and data warehouse destinations. Acquired by Twilio in 2020 for $3.2 billion, Segment was founded in 2011 by Peter Reinhardt and colleagues as a customer data infrastructure company that pioneered the concept of a single source of truth for customer event data — originally deployed by thousands of SaaS companies to track user behavior in their applications.
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