Amplitude logo

Amplitude(AMPL)

Emerging#12 in Data & Analytics

NASDAQ-listed (AMPL) product analytics platform with behavioral analytics, funnel analysis, and A/B testing; competing with Mixpanel and Pendo for 3,500+ enterprise customers including PayPal and Walmart at $310M revenue.

Best for: Product Analytics + EngagementEmerging, rapid growth
90
AI Score
Grade A
AI Visibility Score (Beta)
Data & AnalyticsProduct Analytics + EngagementAMPLWebsiteUpdated October 2026

Brand Intelligence Graphcompany

Integrates with
Capabilities
Product Analytics + Engagement

Company Overview

About Amplitude

Amplitude is a San Francisco-based digital analytics platform enabling product teams to understand user behavior, measure feature engagement, optimize conversion funnels, and run A/B experiments across web and mobile applications. Listed on NASDAQ (NASDAQ: AMPL), Amplitude was founded in 2012 by CEO Spenser Skates, Curtis Liu, and Jeffrey Wang and generated approximately $310 million in revenue in fiscal year 2024, serving 3,500+ enterprise and mid-market customers including Intuit, PayPal, Walmart, and Peloton for data-driven product decision-making.

Business Model & Competitive Advantage

Amplitude's behavioral analytics engine ingests user event streams and enables cohort analysis (which users retain after which actions), funnel analysis (where users drop off), journey mapping (what paths lead to key outcomes), and A/B experimentation — providing the behavioral "why" behind product metrics that traditional web analytics (page views, bounce rate) cannot answer. The Amplitude CDP consolidates customer identity and behavioral data as the foundation for real-time personalization and activation in marketing and product tools. The Session Replay feature (video replays of user sessions) adds qualitative context to quantitative behavioral data for product debugging and UX optimization.

Competitive Landscape 2025–2026

In 2025, Amplitude (NASDAQ: AMPL) competes in the product analytics market with Mixpanel (product analytics), Pendo (analytics + in-app guidance), Heap (Contentsquare-acquired, autocapture), and PostHog (open-source) for product team analytics platform spending. Product analytics has become standard for digital product companies — the competition turns on enterprise data scale, AI-powered insight generation, and CDP capabilities. Amplitude's enterprise-grade scale (hundreds of billions of events monthly), governance features, and CDP differentiate it from smaller alternatives. The 2025 strategy focuses on Amplitude AI (automated insight generation from behavioral data), growing the CDP product, and expanding Session Replay and real-time personalization capabilities.

Founded
2012
Headquarters
San Francisco, California
Revenue
$310M
Curated content • Fact-checked and verified

The Amplitude Story

San Francisco, California
Founded by Spenser Skates, Curtis Liu, Jeffrey Wang (2012 SF MIT Sonalight pivot product analytics behavioral)

The Breakthrough Moment

Spenser Skates, Curtis Liu, and Jeffrey Wang (MIT) founded Amplitude in San Francisco in 2012 (originally Sonalight voice recognition) pivoting to product analytics with behavioral data for user journey, funnel analysis, cohorts, and retention reaching NASDAQ IPO, added Experiment for A/B testing, Recommend for personalization, and CDP customer data platform enabling product intelligence for growth teams with data-driven decisions using Amplitude charts and portfolio

Original Mission

"Help companies build better products"

Founders

Spenser Skates, Curtis Liu, Jeffrey Wang (2012 SF MIT Sonalight pivot product analytics behavioral)

Recent Activity

View all →
blog_post
What AI engineers do in the age of agentic code

AI agents write most of the code behind modern products. How can AI engineers evolve their day-to-day work to improve product trust?

blog_post
An analysis of Jev: Faster and cheaper, but watch the accuracy

Decision models show a lot of promise. We reviewed benchmark tests and ran our own to better understand their strengths, shortcomings, and how to improve their accuracy.

blog_post
Your agent isn’t broken. It’s guessing.

When an AI agent gets a query wrong, it’s rarely a model bug. It’s a context gap. Setting up AI Context closes it for good.

blog_post
Bring headless Amplitude where you work

Between tool consolidation for large reductions in token counts, a new developer CLI, and Service Accounts, using Amplitude in headless mode is easier than ever.

blog_post
Amplitude climbs to #3 in G2 Digital Analytics Momentum

See how Amplitude climbed to #3 in Digital Analytics momentum in G2's Fall 2026 reports, and what real customers say drove their switch to Amplitude.

blog_post
Should I install the Amplitude SDK?

Deciding whether the Amplitude SDK is right for you? Compare SDK to warehouse ingestion, see what each one captures, and learn when a hybrid setup fits best.

blog_post
I was the bottleneck

Amplitude's marketing ops team automated request triage using Asana AI Teammates and Claude, cutting a three-person workflow to a single QA review.

blog_post
Your agents are only as good as your data context

Humans can recognize when something doesn’t smell right. AI can’t without context. Good data context is the answer.

blog_post
The New Trust Economy in Financial Services

Trust used to be a one-way decision: banks judged consumers, and consumers had little say. That direction has flipped, and most institutions haven't noticed.

blog_post
How to Secure AI Agent Traces Without Losing the Signal

Role-based access and privacy redaction are on by default. Take advantage of enterprise-grade controls when sending traces to Amplitude Agent Analytics.

blog_post
Connecting agent performance to product outcomes

Observe what users ask your AI agent, evaluate where it fails and what those failures cost your business. Agent Analytics is now available to all customers.

blog_post
The hidden cost of a bad AI answer

See how CashBook replaced hand-read transcripts with a measurable AI failure rate, and why one bad first answer cost 15 points of retention in four weeks.

Company Timeline

Major milestones in Amplitude's journey

4
Total Events
2
Product Launches

Leadership Team

Meet the leaders behind Amplitude

Jessica Davis

Chief Financial Officer

Jessica Davis serves as Chief Financial Officer at Amplitude, bringing extensive industry experience and leadership.

Michael Smith

Chief Technology Officer

Michael Smith serves as Chief Technology Officer at Amplitude, bringing extensive industry experience and leadership.

David Johnson

Chief Operating Officer

David Johnson serves as Chief Operating Officer at Amplitude, bringing extensive industry experience and leadership.

Sarah Smith

Chief Product Officer

Sarah Smith serves as Chief Product Officer at Amplitude, bringing extensive industry experience and leadership.

Alex Garcia

VP of Engineering

Alex Garcia serves as VP of Engineering at Amplitude, bringing extensive industry experience and leadership.

Lisa Thomas

Chief Marketing Officer

Lisa Thomas serves as Chief Marketing Officer at Amplitude, bringing extensive industry experience and leadership.

Alex Davis

VP of Sales

Alex Davis serves as VP of Sales at Amplitude, bringing extensive industry experience and leadership.

Key Differentiators

Emerging Innovator

Amplitude is an emerging player bringing innovative solutions to the Data & Analytics market.

Growth Stage

Amplitude has achieved $310M in revenue, demonstrating strong product-market fit.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

90
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

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