CleverTap vs HubSpot
Side-by-side comparison of AI visibility scores, market position, and capabilities
Mumbai mobile customer engagement platform with real-time segmentation and omnichannel campaigns; $356M raised at $1.7B valuation serving 2,000+ brands competing with Braze for mobile app retention.
About
CleverTap is a Mumbai-based customer engagement and retention platform — backed with $356 million raised including a $105 million Series D in May 2022 at a $1.7 billion valuation — providing mobile-first brands with a unified system for user segmentation, omnichannel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, web push), predictive analytics, and product analytics that closes the loop between user behavior data and personalized marketing action. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, CleverTap serves 2,000+ companies including Sony, Domino's India, Vodafone, and Gojek with enterprise customer engagement infrastructure for mobile and digital products in high-growth markets.
CRM platform company with $2.63B FY2024 revenue (+21% YoY); 248,000 customers; $11,312 average subscription revenue per customer;
About
HubSpot is a CRM platform company founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, headquartered in Cambridge, Massachusetts, and the originator of the inbound marketing methodology. The company was founded on the insight that the traditional outbound marketing playbook — cold calls, email blasts, interruptive advertising — was becoming less effective as buyers gained more control over their research and purchasing processes. HubSpot's mission is to help businesses grow better by providing an AI-powered CRM that unifies marketing, sales, customer service, and operations in a single platform designed for small and mid-market companies.\n\nHubSpot's platform encompasses Marketing Hub (email marketing, SEO, content management, ads), Sales Hub (pipeline management, sequences, deal tracking), Service Hub (ticketing, live chat, customer feedback), Content Hub (website CMS, landing pages, podcasting), Operations Hub (data sync, automation), and Commerce Hub (payments, invoicing). The company has been embedding AI across the platform under the Breeze AI brand, with features including AI content generation, prospecting agents, conversation intelligence, and predictive lead scoring. HubSpot integrates with over 1,700 applications through its App Marketplace.\n\nHubSpot reported FY2024 revenue of $2.63 billion, up 21% year over year, serving 248,000 customers with an average subscription revenue of $11,312 per customer annually. The company trades on the NYSE under HUBS and has consistently been ranked as a leader in CRM and marketing automation by G2, Gartner, and Forrester. Its combination of product breadth, SMB-focused packaging, a freemium acquisition model that drives organic growth, and increasing AI capability creates a durable competitive position in the large market for CRM and revenue operations software.
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