Classy vs Booz Allen Hamilton
Side-by-side comparison of AI visibility scores, market position, and capabilities
GoFundMe-acquired nonprofit fundraising platform serving 8,000+ organizations; peer-to-peer campaigns and event fundraising for St. Jude and American Red Cross competing with Fundraise Up.
About
Classy is a nonprofit fundraising platform providing online donation pages, peer-to-peer fundraising campaigns, event fundraising, and corporate giving programs for nonprofit organizations — helping charities raise more money online through optimized giving experiences and donor management tools. Founded in 2006 in San Diego, California by James Heaton and Scott Martell, Classy was acquired by GoFundMe in 2022 (combining the consumer crowdfunding platform with the nonprofit fundraising tools) and has since been part of GoFundMe's broader social impact giving ecosystem. Classy serves over 8,000 nonprofit clients including St. Jude Children's Research Hospital, Amnesty International, and American Red Cross.\n\nClassy's platform enables nonprofits to create branded online donation pages, peer-to-peer fundraising campaigns (where donors create personal fundraising pages on behalf of the nonprofit), event fundraising (charity runs, walks, and galas with team and individual fundraising), and recurring giving programs. The Classy Manager provides donor CRM, fundraising analytics, and campaign management tools. Integration with Salesforce NPSP and other nonprofit CRMs enables donor data to flow into existing systems.\n\nIn 2025, Classy operates within GoFundMe as the dedicated nonprofit fundraising product, while GoFundMe continues serving personal causes. Classy competes with Fundraise Up, Donorbox, Blackbaud (eTapestry and Luminate Online), and Network for Good for nonprofit online fundraising platform share. The online giving market has grown significantly — US charitable giving exceeds $500 billion annually, with online channels growing share of that total. Classy's 2025 strategy focuses on expanding Classy for Salesforce (deep native integration with the Salesforce NPSP ecosystem), growing its enterprise nonprofit segment, and launching AI-powered giving page optimization and donor segmentation tools.
Largest AI supplier to the U.S. government. $12B FY2025 revenue, 12.4% growth. Serves DoD, intelligence, and civilian agencies with AI, cyber, and digital transformation.
About
Booz Allen Hamilton is a leading management consulting and technology firm founded in 1914 and headquartered in McLean, Virginia. With roughly 34,000 employees and fiscal year 2025 revenue of $12 billion (up 12.4% year-over-year), it is widely recognized as the premier analytics and AI partner to the U.S. federal government, contributing approximately $800 million in AI-related revenue in FY2025 alone.\n\nThe company serves clients across the Department of Defense, intelligence community, civilian agencies, and commercial sectors, delivering solutions in AI and machine learning, cybersecurity, cloud migration, data engineering, digital transformation, and space. Booz Allen's proprietary Vellox agentic cyber product suite, launched in 2026, uses AI to fight AI-powered threats in real time. The firm ended Q4 FY2025 with a record $37 billion contract backlog.\n\nBooz Allen is known for embedding highly cleared engineers and data scientists directly into classified government programs, translating cutting-edge commercial AI into mission-critical applications. Recent strategic priorities include Indo-Pacific Command support, quantum computing research, software-defined communications, and a $1.58 billion Defense Intelligence Agency contract for weapons-of-mass-destruction intelligence analysis awarded in 2025.
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