CBRE Group vs Prologis
Side-by-side comparison of AI visibility scores, market position, and capabilities
Dallas global commercial real estate services (NYSE: CBRE) ~$35B revenue; world's largest CRE firm, Industrious $400M acquisition creates flexible workplace segment, data center advisory growth competing with JLL.
About
CBRE Group, Inc. is a Dallas, Texas-based commercial real estate services and investment company — publicly traded on the New York Stock Exchange (NYSE: CBRE) as an S&P 500 Real Estate component and the world's largest commercial real estate services company — providing advisory, transaction, project management, property and facilities management, and real estate investment management services through approximately 130,000 employees and 750+ offices in 100+ countries. CBRE serves occupiers, investors, and developers across every commercial real estate segment: office, industrial, retail, multifamily, healthcare, data centers, and hospitality. In a defining 2025 expansion, CBRE announced the acquisition of Industrious — a leading flexible workplace solutions operator with 200+ premium coworking locations in 65+ US cities serving Fortune 500 corporate occupiers — for approximately $400 million (reflecting an implied enterprise value of ~$800 million), creating a new CBRE business segment called Building Operations & Experience (BOE). The Industrious acquisition enables CBRE to offer corporate real estate occupiers both traditional leasing advisory (CBRE's existing business) and flexible workspace management (Industrious's product), positioning CBRE as the end-to-end workplace solutions provider as corporate space strategies shift from long-term dedicated leases toward hybrid portfolios of core offices supplemented by flexible coworking space. COO Vikram Kohli was promoted as part of the leadership restructuring associated with the new BOE segment. CEO Bob Sulentic leads CBRE's strategy of expanding beyond transaction brokerage into recurring-revenue real estate services.
San Francisco global logistics REIT (NYSE: PLD) with 1.3B sq ft in 20 countries; 2024 Core FFO $5.56/share, CEO transition to Dan Letter 2026, data center conversions and Essentials platform competing with EastGroup for industrial.
About
Prologis, Inc. is a San Francisco, California-based global logistics real estate investment trust — publicly traded on the New York Stock Exchange (NYSE: PLD) as an S&P 500 REIT component — owning, operating, and developing over 1.3 billion square feet of industrial and logistics properties across 6,000+ buildings in 20 countries throughout North America, Latin America, Europe, and Asia, with approximately $130+ billion in assets under management and 6,700 customer relationships. In fiscal year 2024, Prologis reported full-year Core FFO of $5.56 per share (with Q4 2024 Core FFO of $1.50 per share, up 19.0% year-over-year) and net earnings of $4.01 per share, maintaining $7.4 billion in liquidity and a conservative debt-to-EBITDA ratio of 4.6x. Founded in 1983 as AMB Property Corporation by Hamid Moghadam and Doug Abbey, Prologis became the world's largest industrial REIT through strategic consolidation: ProLogis Trust merger ($46B combined entity, 2011), DCT Industrial Trust ($8.5B, 2018), Liberty Property Trust ($13B, 2020), and Duke Realty ($23B, 2022 — the largest US commercial real estate transaction since the pandemic). CEO Hamid Moghadam will transition to Executive Chairman in 2026 with Dan Letter assuming the CEO role.
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