Side-by-side comparison of AI visibility scores, market position, and capabilities
Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with free antivirus for hundreds of millions of users; Avast acquisition combined with Norton forming Gen Digital competing with Microsoft Defender and Bitdefender.
AVG Technologies is a consumer and small business cybersecurity brand owned by Gen Digital (NASDAQ: GEN) — formerly Avast, which merged with NortonLifeLock in 2022 to form Gen Digital — providing antivirus, internet security, VPN, and device performance optimization software for Windows, Mac, Android, and iOS. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024 across its consumer security brand portfolio (Norton, Avast, AVG, LifeLock, CCleaner), with AVG serving hundreds of millions of users globally as the free antivirus tier that drives Gen Digital's freemium conversion funnel.
Cloud security platform acquired by Google (NASDAQ: GOOGL) for $32B in March 2025 — cybersecurity's largest-ever acquisition; grew from $0 to $500M ARR in 4 years with agentless Security Graph competing with Orca.
Wiz is a New York-based cloud security platform — acquired by Alphabet/Google (NASDAQ: GOOGL) in a $32 billion deal announced in March 2025 (the largest cybersecurity acquisition in history) — that had raised $900 million at a $12 billion valuation from Andreessen Horowitz, Lightspeed, Sequoia, and Index Ventures before the acquisition. Founded in 2020 by Assaf Rappaport and four co-founders (former Unit 8200 cyber intelligence officers and Microsoft Azure security alumni), Wiz grew from $0 to $500 million ARR in four years — the fastest SaaS company to reach $500M ARR in history — by providing agentless cloud security visibility across AWS, Azure, GCP, and Kubernetes.
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