Brand Intelligence Graph
Company Overview
About Wiz
Wiz is a New York-based cloud security platform — acquired by Alphabet/Google (NASDAQ: GOOGL) in a $32 billion deal announced in March 2025 (the largest cybersecurity acquisition in history) — that had raised $900 million at a $12 billion valuation from Andreessen Horowitz, Lightspeed, Sequoia, and Index Ventures before the acquisition. Founded in 2020 by Assaf Rappaport and four co-founders (former Unit 8200 cyber intelligence officers and Microsoft Azure security alumni), Wiz grew from $0 to $500 million ARR in four years — the fastest SaaS company to reach $500M ARR in history — by providing agentless cloud security visibility across AWS, Azure, GCP, and Kubernetes.
Business Model & Competitive Advantage
Wiz's Wiz Security Graph is the platform's core technology: rather than generating alerts per vulnerability, Wiz builds a contextual graph of cloud resources showing attack paths — which internet-exposed resources can reach which sensitive data, through which intermediate resources and permissions — enabling security teams to prioritize the "toxic combinations" (a publicly exposed VM running as admin with access to an unencrypted database with PII) rather than the raw vulnerability count. The agentless deployment (read-only API access rather than installed agents) provides complete visibility in hours of integration, versus months for agent-based platforms. Wiz Code and Wiz AI extend the platform to AI/LLM security posture and code-to-cloud security.
Competitive Landscape 2025–2026
In 2025, Wiz (NASDAQ: GOOGL, pending integration) competes in the cloud security market with Orca Security ($550M raised), Lacework (acquired by Fortinet), and Microsoft Defender for Cloud (MSFT) for enterprise CSPM and cloud workload protection. Google's acquisition integrates Wiz's security platform with Google Cloud's security portfolio, enabling Google Cloud to offer enterprise customers the industry-leading cloud security capabilities that have made Wiz the fastest-growing security company ever. The acquisition positions Google Cloud's security offering to compete with Microsoft's integrated security suite (Microsoft Defender, Sentinel, Entra) for enterprise security platform consolidation. The 2025 strategy focuses on post-acquisition integration with Google Cloud Security Command Center and Chronicle SIEM while maintaining the multi-cloud support that Wiz's non-Google customers require.
The Wiz Story
The Breakthrough Moment
In January 2020, four former Israeli military Unit 8200 colleagues who had previously sold Adallom to Microsoft for $320M reunited to found Wiz. They identified the critical need for cloud-native security as enterprises rapidly migrated to cloud infrastructure.
Original Mission
"To secure cloud environments and democratize cloud security for every organization worldwide."
Founders
Recent Activity
View all →Instead of leaving behind recognizable fingerprints from public tooling, adversaries can now generate realistic device names that blend naturally into enterprise environments. This blog explores how that changes Entra ID detection and what are the behavioral signals that still expose these attacks.
Recognizing the partners, integrators, and visionaries driving cloud security transformation, AI risk management, and SOC modernization across AMER, EMEA, and ANZ.
Wiz Red Agent independently discovered and exploited a GitHub Actions injection missed by GitHub’s Advanced Security, validated access to sensitive data in Snowflake’s internal Jira, and assessed the blast radius—all without human intervention, five days after the flaw became live.
Start your path to a self-healing cloud today, with Wiz Workflows now GA and Remediation and Response in public preview.
Powering cost investigation and optimization with deep cloud context
AI is changing the context around data risk, making it critical to understand what’s connected, what’s exposed, and why.
A practical playbook for investigating GitHub token compromise, drawn from Wiz CIRT's response to a coordinated multi-organization campaign.
Personal repositories are where corporate secrets quietly escape. Wiz correlates them to your developers, validates the real risk, and drives the fix.
Reverse engineering Metabase CVE-2026-72898 with AI to accelerate defense.
Cloud and AI threat activity tracked by Wiz Research and CIRT, January through June 2026
Automating DISA STIG Compliance for Amazon Linux 2023 and Windows Server 2025, giving defense and federal teams immediate and continuous hardening validation.
Announcing new capabilities that help organizations prepare for the AI era by expanding visibility and accelerating response, so security teams can defend at machine speed.
Company Timeline
Major milestones in Wiz's journey
Leadership Team
Meet the leaders behind Wiz
Assaf Rappaport
Former Microsoft CTO for Cloud Security who led Azure Security. Unit 8200 alumnus who co-founded Adallom (acquired by Microsoft for $320M). Leads Wiz's vision and strategy.
Ami Luttwak
Former CTO of Microsoft Security with deep cloud infrastructure expertise. Unit 8200 veteran who architected Adallom's technical foundation. Oversees Wiz's technical architecture.
Dali Rajic
Former Zscaler COO who joined Wiz in Feb 2024. 20+ years enterprise security experience. Oversees global operations and scaling initiatives.
Fazal Merchant
Former Salesforce SVP Finance who joined Wiz to lead financial strategy and IPO preparation. Oversees finance, legal, and business operations.
Anthony Belfiore
Former Palo Alto Networks sales leader with 15+ years enterprise security sales. Drives global revenue growth and customer success.
Yinon Costica
Former Microsoft Azure product leader who co-founded Adallom. Unit 8200 alumnus. Leads product strategy and development.
Roy Reznik
Former Microsoft engineering leader who headed Adallom engineering. Unit 8200 veteran. Oversees engineering teams and technical delivery.
Key Differentiators
Market Leader
Wiz is recognized as a market leader in the Security sector, demonstrating strong industry presence and customer trust.
Growth Stage
Wiz has achieved $500M in revenue, demonstrating strong product-market fit.
Top 3 Ranked
Ranked #1 in the Security category, consistently recognized for excellence.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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