AVG vs Microsoft Defender
Side-by-side comparison of AI visibility scores, market position, and capabilities
Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with free antivirus for hundreds of millions of users; Avast acquisition combined with Norton forming Gen Digital competing with Microsoft Defender and Bitdefender.
About
AVG Technologies is a consumer and small business cybersecurity brand owned by Gen Digital (NASDAQ: GEN) — formerly Avast, which merged with NortonLifeLock in 2022 to form Gen Digital — providing antivirus, internet security, VPN, and device performance optimization software for Windows, Mac, Android, and iOS. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024 across its consumer security brand portfolio (Norton, Avast, AVG, LifeLock, CCleaner), with AVG serving hundreds of millions of users globally as the free antivirus tier that drives Gen Digital's freemium conversion funnel.
Microsoft's enterprise endpoint protection platform included in Microsoft 365 E5; benefiting from CrowdStrike's 2024 outage while AI-powered Copilot for Security integrates with Microsoft's $20B+ security business.
About
Microsoft Defender is Microsoft's comprehensive endpoint security platform — providing antivirus, anti-malware, endpoint detection and response (EDR), vulnerability management, and attack surface reduction across Windows, macOS, Linux, iOS, and Android devices. Part of Microsoft's Security portfolio (which generates $20+ billion annually), Microsoft Defender for Endpoint has become one of the most widely deployed enterprise security products as organizations already licensing Microsoft 365 E5 gain enterprise security capabilities that previously required separate vendor relationships with Symantec, CrowdStrike, or SentinelOne.
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