VideoAmp vs Criteo
Side-by-side comparison of AI visibility scores, market position, and capabilities
VideoAmp is a Los Angeles-based media measurement unicorn ($1.4B valuation, 2021) with $534M raised; certified as a national TV currency by the U.S. Joint Industry Committee in 2024;
About
VideoAmp is a software and data company founded in 2014 and headquartered in Los Angeles, California, that provides cross-platform media measurement, audience planning, and advertising optimization infrastructure for the U.S. television and digital advertising industry. The company's platform enables media buyers (brands and agencies) and sellers (television networks, streaming services, publishers) to precisely measure, plan, and optimize advertising reach and frequency across linear TV, streaming video (CTV/OTT), and digital media using a unified measurement framework.
Criteo is a global commerce media platform enabling retailers and brands to run performance advertising across open internet and retail media networks. Public CRTO on Nasdaq.
About
Criteo is a Paris and New York-based commerce media company publicly traded on Nasdaq under the ticker CRTO that evolved from a retargeting advertising pioneer into a broad commerce media platform connecting retail media networks, brands, and publishers across the open internet. Founded in 2005, Criteo's original product — dynamic retargeting that served personalized product ads to shoppers who had visited a retailer's website — established the company as a leader in performance advertising for e-commerce and drove its 2013 Nasdaq IPO. The company subsequently transformed its platform in response to the deprecation of third-party cookies and the rise of retail media, positioning Criteo's first-party data graph and retailer partnerships as the foundation for a privacy-compliant, commerce-intent-driven advertising ecosystem that addresses post-cookie advertising performance challenges.
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