Brand Intelligence Graph
Company Overview
Ghost is a London-based independent technology company that develops and maintains Ghost, an open-source headless content management system purpose-built for independent publishers, journalists, and newsletter creators. Unlike WordPress, which was built for website publishing, Ghost is optimized for subscription-based media businesses — it includes built-in newsletter delivery, paid membership subscription management via Stripe, and modern content creation tools in a fast, SEO-optimized platform. Ghost is available as open-source self-hosted software (free) and as a managed cloud service (Ghost Pro, paid), with the managed revenue funding continued open-source development. The platform has been adopted by independent media companies, Substack migrants seeking more control, and enterprise teams at companies including Mozilla and Square. Founded as a Kickstarter project in 2013 by former WordPress head of UX John O'Nolan, Ghost is structured as an independent non-profit foundation. Ghost Pro serves tens of thousands of publications and has processed hundreds of millions in creator revenue. It competes with Substack, Beehiiv, and ConvertKit in the newsletter and creator publishing market.
Recent Activity
View all →New this week 🚀 We've added built-in support for llms.txt and markdown output of your posts to help AI search tools discover and recommend your content to more people Enable it in your admin area under Settings→Metadata ghost.org/changelog/geo/
Shipped: Gift links for Ghost 🎁 You can now provide free access to paid content with a custom link Great for when you want to share a premium post with specific people without needing them to sign up ghost.org/changelog/pu...
Native automations and email sequences are coming to Ghost 🤖 We've been testing this with a handful of publishers for a few months, and now it's available for everyone More details here: ghost.org/changelog/em...
We just added a staff user toolbar to Ghost, to give you a quick way to get to your admin area Actions update based on the page you're on, so you can edit a post when you spot a typo, see your analytics, or access comment moderation area
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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