Company Overview
About ProdPad
ProdPad is a Brighton, UK-based product management software platform — bootstrapped and profitable — providing product management teams at HP, Thomson Reuters, Concur, Adobe, Autodesk, Mozilla, Target, KLM, Cancer Research UK, the UK Government, and NHS Education with roadmapping, backlog management, customer feedback aggregation, OKR integration, and AI-powered prioritization and writing assistance tools. ProdPad invented the Now-Next-Later roadmap format (the outcome-oriented roadmap approach that replaced date-based feature roadmaps as the industry standard for lean product planning) and was the first product management tool to integrate OKRs natively. In 2024, ProdPad launched CoPilot (an AI assistant for writing, prioritizing, organizing, and synthesizing product work — built over two years by CTO Simon Cast) as the most advanced AI toolset in the product management software category. Six-figure ARR with 19-21 employees distributed across 3 continents. Founded 2012 by Janna Bastow (CEO) and Simon Cast (CTO), both former product managers frustrated by inadequate tooling; the founders also created Mind the Product, the world's largest product management community.
Business Model & Competitive Advantage
ProdPad's outcome-focused roadmapping approach addresses the strategic alignment gap that date-and-feature roadmaps create in product organizations: traditional product roadmaps (listing specific features with quarterly delivery dates) turn product teams into feature factories executing to a pre-defined specification rather than continuously discovering the highest-value solutions to customer problems — with the roadmap becoming a commitment to stakeholders that creates schedule pressure regardless of whether the pre-defined features are validated against customer needs. ProdPad's Now-Next-Later framework (organizing roadmap items by strategic priority rather than delivery date, with Now representing committed ongoing work, Next representing validated ideas ready for development scoping, and Later representing options being discovered and evaluated) keeps product teams focused on outcomes while maintaining stakeholder visibility — reducing the waste of building features that customers don't use.
Competitive Landscape 2025–2026
In 2025, ProdPad competes in the product management software, product roadmapping, and AI-powered PM tools market with Aha! (product management, $91M revenue, roadmapping), Productboard (unicorn, $1.72B valuation, customer-driven roadmap), and Linear (engineering project management, $35M raised) for product team roadmapping workflow adoption and AI-assisted product discovery. ProdPad's bootstrapped growth trajectory (reaching enterprise customers like Autodesk and Thomson Reuters without venture capital) reflects the discipline of founder-funded product development and the value of the Mind the Product community as a customer acquisition channel. CoPilot's AI capabilities (writing assistance for PRDs and user stories, automated prioritization scoring, and an AI product coach that provides real-time guidance via Slack) address the product management AI assistant market that Productboard Spark and other PM AI tools are competing for. The 2025 strategy focuses on growing the enterprise team adoption through CoPilot AI differentiation, expanding the Mind the Product community-to-ProdPad conversion funnel, and building the integrations with Linear and GitHub that connect product planning to engineering execution.
The ProdPad Story
Founders
Recent Activity
View all →“Just add an agent” is becoming the new “just add a chatbot”. It sounds like an answer because it names a technology. It usually avoids the harder question: what, exactly,… The post Enterprise AI Needs More Than Models and Agents. It Needs an Orchestration Layer. appeared first on ProdPad .
A product team sets its strategy in January. There is an offsite. A deck, a set of objectives everyone signs up to, and a roadmap that flows from all of… The post Strategy Keeps Losing to the Inbox appeared first on ProdPad .
Quarterly Report filed 2026-08-06
Material Event filed 2026-08-05
Microsoft’s enterprise AI message has changed, and the change is more important than another model announcement. The original Microsoft Copilot proposition was straightforward: put generative AI into the tools people… The post Microsoft Has Identified the Right Enterprise AI Problem. Orchestration Will Determine Whether It Solves It. appeared first on ProdPad .
A product leader finishes the quarter feeling good about alignment. The strategy deck went out and the all-hands happened. Heads nodded in the room, and the OKRs are sitting in… The post Your Team is Less Aligned Than You Think appeared first on ProdPad .
A product team is struggling. Priorities feel arbitrary, stakeholders are frustrated, nothing seems to ship on time, and morale is fraying. Someone in a leadership meeting says the line that… The post Process Eats Tooling For Breakfast appeared first on ProdPad .
In a quarterly review, a CEO looks at the roadmap on screen. They ask the Head of Product to add dates to the items in Next and Later. The room… The post Executive anxiety: Roadmaps as Security Blankets appeared first on ProdPad .
A Head of Product books a 30-minute “alignment check” with three stakeholders on a Wednesday. The plan is simple. Walk through what the team is working on this quarter and… The post How to Run Alignment Conversations Without Derailing the Quarter appeared first on ProdPad .
Already convinced timelines aren’t working? Here’s how to convert your existing roadmap and adopt confidence-based planing in a single workshop. In this guide you’ll: Perfect for:Product Managers, Heads of Product,… The post 8 Steps to Convert Your Timeline Roadmap to a Now-Next-Later appeared first on ProdPad .
Most roadmap problems aren’t prioritization problems. They’re expectation problems. The moment a roadmap contains dates, stakeholders stop reading it as a strategy document and start reading it as a commitment.… The post Why Product Roadmaps Don’t Need Deadlines appeared first on ProdPad .
A customer tells your account manager something sharp on a call. The account manager pastes it into a product channel that afternoon: “Heads up, three of my accounts have now… The post Why Your Feedback is Stuck in Slack appeared first on ProdPad .
Company Timeline
Major milestones in ProdPad's journey
Leadership Team
Meet the leaders behind ProdPad
Janna Bastow
Janna Bastow is co-founder and CEO of ProdPad, having created the world's first dedicated product management system in 2012. She invented the Now-Next-Later roadmapping approach and co-founded Mind the Product, the world's largest product management community. Janna is recognized as a thought leader in product management with extensive speaking and writing contributions to the field.
Simon Cast
Simon Cast is co-founder and CTO of ProdPad, responsible for the platform's technical architecture and AI capabilities. He spent two years crafting ProdPad's latest AI iteration, CoPilot for Product Managers, which represents some of the most advanced AI tools in product management software. Simon also co-founded Mind the Product alongside Janna Bastow.
Key Differentiators
Emerging Innovator
ProdPad is an emerging player bringing innovative solutions to the Productivity & Collaboration market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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