Company Overview
About Outdoor Voices
Outdoor Voices is an American activewear brand founded in 2013 by Ty Haney, built around the philosophy that recreation is for everyone — not just elite athletes. The brand became known for its vibrant color palettes, technical yet casual athletic apparel, and the community-driven "Doing Things" movement that encouraged people to move their bodies without pressure. Products span running, yoga, hiking, and everyday wear, emphasizing versatile pieces that transition from workout to daily life.
Business Model & Competitive Advantage
In early 2024, Outdoor Voices faced a severe operational crisis: all 15 retail stores were abruptly closed, approximately 80% of corporate staff were laid off, and the company appeared headed toward formal bankruptcy. Consortium Brand Partners (CBP), a consumer-focused investment firm known for rescuing and repositioning brands, acquired the company in June 2024. CBP pivoted the business to a direct-to-consumer, online-only model while preserving the brand identity and continuing to serve existing customers through its e-commerce platform.
Competitive Landscape 2025–2026
In 2025, CBP completed a full brand relaunch, bringing back founder Ty Haney as the creative driver, refreshing the brand identity with a "confident, bold, and sexy" aesthetic direction, and introducing an updated product line. The relaunch positions Outdoor Voices as a leaner, digitally native brand competing in the premium activewear segment alongside Lululemon, Alo Yoga, and Vuori, differentiated by its community identity and founder-led authenticity.
Key Differentiators
Strong Challenger
Outdoor Voices is an established challenger with significant market presence and competitive offerings in Consumer Lifestyle & Wellness.
Frequently Asked Questions
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