Outdoor Voices vs PetSmart
Side-by-side comparison of AI visibility scores, market position, and capabilities
Outdoor Voices is a direct-to-consumer activewear brand known for colorful, versatile athletic apparel and its "Doing Things" ethos. Acquired by Consortium Brand Partners in 2024 and relaunched in 2025 with founder Ty Haney returning as creative.
About
Outdoor Voices is an American activewear brand founded in 2013 by Ty Haney, built around the philosophy that recreation is for everyone — not just elite athletes. The brand became known for its vibrant color palettes, technical yet casual athletic apparel, and the community-driven "Doing Things" movement that encouraged people to move their bodies without pressure. Products span running, yoga, hiking, and everyday wear, emphasizing versatile pieces that transition from workout to daily life.
Phoenix BC Partners-owned largest North American specialty pet retailer at $10B FY2023 revenue with 1,500+ stores, Banfield vet clinics, and Chewy equity stake competing with Petco and Chewy for pet care market share.
About
PetSmart is a Phoenix, Arizona-based specialty pet retail chain — privately held since BC Partners' $8.7 billion leveraged buyout in 2015 — operating 1,500+ stores across the United States, Canada, and Puerto Rico as the largest specialty pet retailer in North America, generating approximately $10 billion in revenue in fiscal year 2023 (with Q3 2024 sales of $1.50 billion, +8% year-over-year), serving pet owners with an integrated retail, services, and healthcare ecosystem that includes pet food and supplies, grooming salons, PetsHotel boarding and day camp, Banfield Pet Hospital veterinary clinics (an in-store Mars Inc. franchise), dog training classes, and adoption events partnering with local rescue organizations and shelters. PetSmart holds a significant equity stake in Chewy, Inc. (NYSE: CHWY), having acquired Chewy in 2017 for $3.35 billion before Chewy's 2019 IPO.
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