Outdoor Voices vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
Outdoor Voices is a direct-to-consumer activewear brand known for colorful, versatile athletic apparel and its "Doing Things" ethos. Acquired by Consortium Brand Partners in 2024 and relaunched in 2025 with founder Ty Haney returning as creative.
About
Outdoor Voices is an American activewear brand founded in 2013 by Ty Haney, built around the philosophy that recreation is for everyone — not just elite athletes. The brand became known for its vibrant color palettes, technical yet casual athletic apparel, and the community-driven "Doing Things" movement that encouraged people to move their bodies without pressure. Products span running, yoga, hiking, and everyday wear, emphasizing versatile pieces that transition from workout to daily life.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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