Outdoor Voices vs Bath & Body Works
Side-by-side comparison of AI visibility scores, market position, and capabilities
Outdoor Voices is a direct-to-consumer activewear brand known for colorful, versatile athletic apparel and its "Doing Things" ethos. Acquired by Consortium Brand Partners in 2024 and relaunched in 2025 with founder Ty Haney returning as creative.
About
Outdoor Voices is an American activewear brand founded in 2013 by Ty Haney, built around the philosophy that recreation is for everyone — not just elite athletes. The brand became known for its vibrant color palettes, technical yet casual athletic apparel, and the community-driven "Doing Things" movement that encouraged people to move their bodies without pressure. Products span running, yoga, hiking, and everyday wear, emphasizing versatile pieces that transition from workout to daily life.
Specialty body care retailer with $7.9B revenue; seasonal fragrance collections, Semi-Annual Sales events, and international franchise expansion after years of US focus.
About
Bath & Body Works is America's leading specialty retailer of personal care and home fragrance products — body lotions, shower gels, hand soaps, and scented candles — sold through approximately 1,800 US stores and a significant e-commerce operation. Formerly part of L Brands (alongside Victoria's Secret), Bath & Body Works became an independent public company in 2021 and is listed on the NYSE, generating approximately $7.9 billion in annual revenue. The brand occupies a sweet spot in the affordable indulgence category that proves remarkably resilient across economic cycles.
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