Brand Intelligence Graphcompany
Company Overview
About Monday.com
Monday.com is a cloud-based work operating system (Work OS) enabling teams to build custom workflows, project management boards, CRM pipelines, and business process applications without code. Founded in 2012 in Tel Aviv, Israel by Roy Mann and Eran Zinman and listed on NASDAQ since 2021, Monday.com generates approximately $960 million in annual revenue (2024) serving over 225,000 customers from small businesses to Fortune 500 enterprises across project management, marketing operations, software development, HR, and sales.
Business Model & Competitive Advantage
Monday.com's platform provides a flexible building-block approach — users combine boards (spreadsheet-like tables), automations, integrations, and dashboards to create custom workflow applications tailored to their specific processes. The company has expanded from its core work management product into specialized solutions: monday CRM (sales pipeline management), monday Dev (software development and agile), and monday Service (IT service management) — creating a suite that competes across multiple software categories.
Competitive Landscape 2025–2026
In 2025, Monday.com surpassed $960 million ARR and is on track toward its $1 billion revenue milestone, with strong net revenue retention indicating healthy expansion within existing customers. The company has aggressively built AI capabilities — monday AI automates repetitive workflow steps, generates content summaries, and predicts project risks. Monday.com competes with Asana, Smartsheet, Notion, Jira, and Salesforce CRM in different aspects of its expanding product portfolio. The 2025 growth strategy emphasizes enterprise upmarket motion (average contract values growing), international expansion, and deepening the monday Dev and monday CRM products to compete more directly with Jira and Salesforce.
The Monday.com Story
The Breakthrough Moment
Monday.com founded 2012 as 'dapulse' by Roy Mann and Eran Zinman (Wix.com alumni) creating visual project management tool in Tel Aviv. 2014 public launch, 2017 rebrand to monday.com. Colorful Kanban-style boards, no-code automation, template marketplace differentiate from complex enterprise tools (MS Project, Jira) and minimalist competitors (Asana, Trello). June 2021 NASDAQ IPO (MNDY, $155/share, $7.6B valuation). $900M+ revenue fiscal 2024, 225,000+ customers. 'Work OS' positioning expands beyond PM: CRM (sales), Dev (software development), WorkCanvas (whiteboarding). Land-and-expand model (free → paid → enterprise). Asana, Smartsheet, Notion, Atlassian, Microsoft competition. SMB/mid-market strength, enterprise upmarket push, profitability pressures amid R&D/sales investment.
Original Mission
"To build a Work Operating System that empowers teams to run processes, projects, and everyday work in one visual collaborative platform."
Founders
Recent Activity
View all →Company Timeline
Major milestones in Monday.com's journey
Leadership Team
Meet the leaders behind Monday.com
Roy Mann
Roy Mann is the Co-Founder and Co-Chief Executive Officer of Monday.com since its inception in 2012. He previously served as a senior technology leader at Wix.com, where he gained experience building scalable SaaS platforms. Roy also co-founded SaveAnAlien.com and served as CEO of ntt.co.il. He holds a B.A. in Computer Science from the Interdisciplinary Center Herzliya in Israel. As of 2025, Mann maintains an 11.2% ownership stake in Monday.com, making him one of Israel's wealthiest individuals with holdings valued near $1.5 billion.
Eran Zinman
Eran Zinman is Co-Founder and Co-Chief Executive Officer of Monday.com, appointed to the co-CEO role in November 2020. He served as Chief Technology Officer from 2012 to 2020, leading the platform's technical architecture and product innovation. Prior to Monday.com, Eran served as Research and Development Manager on the founding team of Conduit Mobile and was Co-Founder and CEO of Othersay. He is a board member since 2018 and maintains a 4.4% ownership stake in the company, valued at approximately $600 million.
Eliran Glazer
Eliran Glazer serves as Chief Financial Officer of Monday.com, joining the company during its IPO process in June 2021. He brings extensive financial leadership experience from his previous role as CFO at Lightricks. Glazer is responsible for financial strategy, investor relations, and operational finance as Monday.com scales globally and executes its expansion into new product categories and markets.
Casey George
Casey George was appointed Chief Revenue Officer of Monday.com effective May 15, 2025. He reports directly to co-founders and co-CEOs Roy Mann and Eran Zinman. George brings extensive experience in driving revenue growth for enterprise SaaS companies and is leading Monday.com's go-to-market strategy as the company expands its upmarket and enterprise customer base.
Daniel Lereya
Daniel Lereya serves as Chief Product and Technology Officer of Monday.com, overseeing product development, platform architecture, and technological innovation. He is responsible for maintaining Monday.com's technical excellence and leading the company's product roadmap, including the expansion into new products like Monday Service, Monday CRM, Monday Dev, and Monday Campaigns.
Key Differentiators
Market Leader
Monday.com is recognized as a market leader in the Product Management sector, demonstrating strong industry presence and customer trust.
Growth Stage
Monday.com has achieved $960M in revenue, demonstrating strong product-market fit.
Large Customer Base
Serves 225K, showing strong market traction and customer satisfaction.
Top 3 Ranked
Ranked #3 in the Product Management category, consistently recognized for excellence.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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