Madhive vs VidMob
Side-by-side comparison of AI visibility scores, market position, and capabilities
Madhive is the leading programmatic CTV advertising platform for local broadcasters and agencies, with $307M raised including a $300M investment from Goldman Sachs Asset Management at a near-$1B valuation.
About
Madhive is a full-stack programmatic advertising platform engineered specifically for connected television (CTV) and streaming media, with particular strength in the local broadcast and regional advertising market. Founded in 2016 and headquartered in New York, Madhive provides broadcasters, agencies, and brands with an integrated platform for campaign planning, audience targeting, activation across streaming publishers, and performance measurement. The company''s technology enables advertisers to reach precise, data-driven audiences across CTV and OTT inventory with the same targeting sophistication historically available only in digital display and search advertising.
VidMob is an AI-powered creative data platform that analyzes 18M+ ad assets to score creative effectiveness; raised $200M+ backed by Adobe; launched Influencer Intelligence and partnered with Horizon Media in 2026.
About
VidMob is a New York-based marketing technology company that operates at the intersection of artificial intelligence and creative advertising. The platform analyzes brand-specific creative data — including visual elements, motion, color, text overlays, voiceover, and talent appearance — to generate predictive performance scores for ad creatives before they run in media. VidMob has analyzed more than 18 million creative assets from over 300,000 ad accounts, tracking three trillion individual creative elements tied to performance outcomes across major social and digital platforms including Meta, Google, TikTok, Snap, and Pinterest.
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