Brand Intelligence Graphcompany
Company Overview
About HP Inc.
HP Inc. is a global technology company specializing in personal computers, printers, and related products, headquartered in Palo Alto, California. HP Inc. was created in November 2015 when Hewlett-Packard Company completed a separation into two independent publicly traded companies: HP Inc. (personal systems and printing) and Hewlett Packard Enterprise (enterprise IT infrastructure and services). HP Inc. reported revenues of $53.6B in fiscal year 2024 (ending October 2024), with approximately 58,000 employees worldwide.
Business Model & Competitive Advantage
HP Inc.'s business is divided into two segments: Personal Systems (~70% of revenue) and Printing (~30%). The Personal Systems division sells PCs, laptops, workstations, and thin clients under the HP and Omen brands to consumers, SMBs, and enterprises. HP is the #2 PC manufacturer globally by market share (approximately 23%), trailing Lenovo. The Printing segment — one of HP's most profitable divisions — sells printers (LaserJet, OfficeJet, DeskJet) and the highly recurring consumables (ink and toner cartridges) that generate most of the segment's margins. HP commands approximately 40% of the global printer market share.
Competitive Landscape 2025–2026
HP Inc. trades on NYSE under ticker HPQ with a market cap of approximately $35B. The company has pursued aggressive cost reductions and share buybacks under CEO Enrique Lores. A key strategic initiative is HP's AI PC push: HP is embedding AI processing capabilities (NPUs) into its PC lineup to capture the enterprise upgrade cycle anticipated as Microsoft's AI-enhanced Windows features drive replacements of aging hardware. Printing faces long-term structural headwinds as offices use less paper, which HP is offsetting through managed print services and 3D printing expansion.
The HP Inc. Story
Founders
Recent Activity
View all →Company Timeline
Major milestones in HP Inc.'s journey
Leadership Team
Meet the leaders behind HP Inc.
Enrique Lores
Enrique José Lores Obradors became President and CEO of HP Inc. in November 2019, succeeding Dion Weisler. Born in 1965 in Madrid, Spain, Enrique earned a bachelor's degree in electrical engineering from the Polytechnic University of Valencia and an MBA from ESADE Business School in Barcelona. He joined HP as an engineering intern in 1989 and spent his entire 35-year career at HP, holding senior leadership roles across Personal Systems, Print, Industrial, and Services businesses in various global, regional, and country-specific capacities. Prior to becoming CEO, he served as president of HP's imaging, printing, and solutions business. Since becoming CEO, he has spearheaded a bold strategy emphasizing growth-oriented portfolio, digital transformation, AI-powered experiences, and exceptional talent development. He is a member of the Business Roundtable, Welcome.US CEO Council, World Economic Forum's International Business Council, and Alliance of CEO Climate Leaders.
Karen Parkhill
Karen Parkhill joined HP Inc. as Executive Vice President and Chief Financial Officer in August 2024. As CFO, she serves as a strategic advisor to the business and leads HP's global Finance organization, overseeing accounting and controls, financial planning and analysis, business decision support, tax, audit, treasury, mergers and acquisitions, corporate development, and investor relations. Prior to joining HP, she served as CFO for publicly traded companies for 13 years, most recently as CFO of Medtronic, a global healthcare technology company where she led its finance organization and key support functions.
Prakash Arunkundrum
Prakash Arunkundrum serves as Chief Strategy and Transformation Officer at HP Inc. He is responsible for defining HP's long-term strategy and mergers & acquisitions activity, and leading enterprise-wide transformation initiatives with a particular focus on AI-driven transformation. His role is critical in positioning HP for the future of work and AI-powered computing.
Key Differentiators
Market Leader
HP Inc. is recognized as a market leader in the Consumer Tech sector, demonstrating strong industry presence and customer trust.
Enterprise Scale
With $53.6B in revenue, HP Inc. operates at enterprise scale with proven market validation.
Significant Market Share
Commands 23% of the market, indicating strong competitive positioning and customer adoption.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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