Company Overview
About Doodle
Doodle is a Zurich, Switzerland-based scheduling and meeting coordination platform — acquired by TX Group (Swiss media group) in 2014 following a minority stake in 2011 — providing individuals, teams, and enterprises with group availability polling tools that simplify meeting scheduling by allowing organizers to propose multiple time slots and invitees to indicate their availability without requiring account creation from participants. Generating $24.9 million in annual revenue in 2025 with 30 million monthly users, Doodle serves the universal professional pain point of coordinating meeting times across multiple participants with varying calendar availability. Founded in 2007 in Zurich, Doodle has built one of the most widely used scheduling tools in Europe and is expanding its enterprise B2B capabilities.
Business Model & Competitive Advantage
Doodle's scheduling coordination platform addresses the calendar negotiation friction that professionals face when organizing meetings with external participants: internal meetings can be scheduled through shared calendar systems (Google Calendar, Microsoft Outlook) where organizers can see colleagues' availability — but scheduling with clients, vendors, partners, and participants outside the organization requires manual back-and-forth email negotiation to find a mutually available time. Doodle's polling system (the organizer proposes 3-10 potential meeting slots, sends a link to all participants, each participant clicks their available times, and the organizer selects the slot with maximum participation) eliminates the back-and-forth by parallelizing the availability check into a single round. The no-account-required participation model (invitees can indicate availability without creating a Doodle account) maximizes response rates by removing the signup friction that depresses participation in scheduling tools. The enterprise tier (SSO integration, calendar sync with Google Calendar and Microsoft 365, team management, branded polls) extends the core free scheduling tool into B2B workflows.
Competitive Landscape 2025–2026
In 2025, Doodle (acquired:TX Group) competes in the scheduling, meeting coordination, and calendar management market with Calendly (SaaS scheduling, $350M raised at $3B valuation), When2meet (free group scheduling, widely used in academia), and Microsoft Bookings (NASDAQ: MSFT, integrated scheduling in Microsoft 365) for professional and enterprise group scheduling and meeting coordination adoption. The $24.9M revenue at 30M monthly users reflects the freemium distribution model common to horizontal productivity tools — a large free user base with monetization through premium subscriptions and enterprise contracts. TX Group's Swiss media ownership provides financial stability and European market distribution for Doodle's continued development. The 2025 strategy focuses on growing the enterprise B2B segment through calendar integration depth (AI-suggested meeting times based on participant preference patterns), building the video meeting link generation workflow (automatically creating Zoom or Teams links for confirmed meetings), and expanding the booking page product for professional service scheduling.
Recent Activity
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Emerging Innovator
Doodle is an emerging player bringing innovative solutions to the Productivity & Collaboration market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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