Wyndham Hotels & Resorts vs Viator
Side-by-side comparison of AI visibility scores, market position, and capabilities
World's largest hotel franchisor by property count (NYSE: WH); 9,200+ hotels across 24 brands including Days Inn, Super 8, and La Quinta; FY2025 revenue $1.44B; record 72,000 rooms opened in 2025; 110M Wyndham Rewards members across 95 countries.
About
Wyndham Hotels & Resorts is the world's largest hotel franchising company by number of properties, headquartered in Parsippany, New Jersey. Spun off from Wyndham Worldwide in 2018, the company owns 24 hotel brands—including Days Inn, Super 8, La Quinta, Ramada, Travelodge, and Wyndham Grand—spanning economy to upper-midscale segments. Its franchise-first model spans over 95 countries with a development pipeline approaching 260,000 rooms.\n\nWyndham's Wyndham Rewards loyalty program has approximately 110 million enrolled members. The company focuses heavily on independent hotel conversions, leveraging its Trademark Collection and ECHO Suites brands to capture midscale demand with lower conversion costs. Its economy and midscale positioning makes it resilient to consumer trade-down cycles.\n\nWyndham reported FY2025 revenues of $1.44B, slightly up from $1.41B in 2024. The company achieved a record 72,000 new room openings in 2025, pushing its global development pipeline to a record 259,000 rooms (+3% YoY). While global RevPAR dipped 3% YoY due to U.S. softness, international markets remained flat and the company maintained strong franchisee unit economics.
World's largest tours and experiences OTA owned by Tripadvisor; FY2024 revenue $840M (+14% YoY); 300,000+ experiences in 190+ countries; B2B distribution API powers experiences on Booking.com and American Express Travel for 1B+ Tripadvisor review-backed discovery.
About
Viator is the world's leading online marketplace for tours, activities, and travel experiences, founded in 1999 in Brisbane, Australia, and acquired by Tripadvisor in 2014. The platform lists over 300,000 experiences—city tours, outdoor adventures, cooking classes, skip-the-line tickets, and private guides—across 190+ countries. Viator operates both a consumer-facing marketplace and a B2B distribution API that powers experiences inventory on Booking.com, American Express Travel, and hundreds of affiliate partners.\n\nViator's operator network includes both large tour companies and independent local guides, with a dynamic pricing and availability management system that enables real-time booking. The platform's deep integration with Tripadvisor's 1.4 billion reviews creates a powerful review-to-booking funnel unique in the experiences category. Viator operates on a commission-based model, charging operators 20–25% per booking with no upfront listing fees.\n\nViator reported full-year 2024 revenue of $840M (+14% YoY) and Q4 2024 revenue of $186M (+16% YoY). The tours and activities market is estimated at $300B globally, with online penetration still below 20%, positioning Viator for continued structural growth. Viator's B2B distribution API and white-label solutions expand its reach well beyond direct consumer traffic.
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