Worth AI vs QuickBooks

Side-by-side comparison of AI visibility scores, market position, and capabilities

QuickBooks leads in AI visibility (86 vs 36)
Worth AI logo

Worth AI

EmergingFintech

SMB Identity & Underwriting AI

Raised $30M Series A (Mar 2026) led by Fulcrum with Amex Ventures and TTV Capital. 700M+ businesses across 200+ countries. Patented crosswalking engine for SMB onboarding and underwriting.

AI VisibilityBeta
Overall Score
D36
Category Rank
#605 of 682
AI Consensus
82%
Trend
stable
Per Platform
ChatGPT
31
Perplexity
33
Gemini
38

About

Worth AI is a business identity and underwriting intelligence platform that unifies business identity, risk, and financial data for SMB onboarding and credit assessment. The company raised $30 million in Series A financing in March 2026 led by Fulcrum Equity Partners, with American Express Ventures and TTV Capital as co-investors. The platform covers 700 million+ businesses across 200+ countries through a patented crosswalking engine that links disparate business identity records into a comprehensive risk profile.

Full profile
QuickBooks logo

QuickBooks

LeaderFinance

SMB Accounting

Intuit (NASDAQ: INTU) #1 US small business accounting with 7M+ subscribers; invoicing, payroll, payments, and tax integration at $3B+ annual revenue competing with Xero through 600K ProAdvisor channel.

AI VisibilityBeta
Overall Score
A86
Category Rank
#10 of 682
AI Consensus
82%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
86
Gemini
82

About

QuickBooks is Intuit's (NASDAQ: INTU) flagship small business accounting and financial management platform — the #1 small business accounting software in the US by market share — providing bookkeeping, invoicing, expense tracking, payroll (QuickBooks Payroll), tax preparation integration (TurboTax), and business payments for the 7 million+ active subscribers who use QuickBooks Online and QuickBooks Desktop to manage their business finances. Part of Intuit's $16.3 billion revenue in fiscal year 2024, QuickBooks Online (cloud-based) generates approximately $3+ billion annually as the primary recurring revenue product in Intuit's Small Business and Self-Employed segment.

Full profile

AI Visibility Head-to-Head

36
Overall Score
86
#605
Category Rank
#10
82
AI Consensus
82
stable
Trend
stable
31
ChatGPT
90
33
Perplexity
86
38
Gemini
82
37
Claude
88
36
Grok
87

Key Details

Category
SMB Identity & Underwriting AI
SMB Accounting
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Worth AI
SMB Identity & Underwriting AI
Only QuickBooks
SMB Accounting
QuickBooks is classified as company (part of Intuit).

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