WorkMax vs CBRE Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
Field workforce management platform for construction companies with GPS-enabled time tracking, digital field forms, and real-time crew visibility;
About
WorkMax is a Sandy, Utah-based field workforce management platform designed for construction and field service companies that need accurate labor time tracking, digital field forms, and real-time visibility into field team activity. Founded by About Time Technologies, the company built WorkMax to address the chronic challenges of construction labor cost management: inaccurate time tracking, paper-based daily reports, and the inability to see where crews are deployed in real time. The platform provides GPS-enabled time tracking that allows workers to clock in and out from their mobile devices with location verification, eliminating buddy punching and timesheet falsification that are common sources of labor cost overruns on construction projects.\n\nWorkMax's form management module allows construction companies to convert their paper-based field processes—daily reports, safety inspections, equipment pre-trip inspections, quality checklists, and delivery receipts—into digital forms that field teams complete on smartphones or tablets. Completed forms are timestamped, GPS-tagged, and automatically routed to the appropriate reviewers, creating a real-time stream of field activity data that project managers can monitor from the office. The platform integrates with leading construction accounting systems including Sage 300, Sage 100, and Viewpoint Vista to synchronize time data and job cost allocations without manual re-entry.\n\nWorkMax targets mid-market construction contractors—typically companies with 20 to 500 field workers—that are large enough to have significant payroll and labor cost management complexity but small enough to lack the IT infrastructure for enterprise workforce management systems. The company has built a customer base across general contracting, electrical, mechanical, and civil construction sectors in the United States. WorkMax competes with Raken, busybusy, and ExakTime in the construction time tracking and field management market, differentiating on its combined time tracking and digital forms platform and its depth of integration with construction accounting systems.
Dallas global commercial real estate services (NYSE: CBRE) ~$35B revenue; world's largest CRE firm, Industrious $400M acquisition creates flexible workplace segment, data center advisory growth competing with JLL.
About
CBRE Group, Inc. is a Dallas, Texas-based commercial real estate services and investment company — publicly traded on the New York Stock Exchange (NYSE: CBRE) as an S&P 500 Real Estate component and the world's largest commercial real estate services company — providing advisory, transaction, project management, property and facilities management, and real estate investment management services through approximately 130,000 employees and 750+ offices in 100+ countries. CBRE serves occupiers, investors, and developers across every commercial real estate segment: office, industrial, retail, multifamily, healthcare, data centers, and hospitality. In a defining 2025 expansion, CBRE announced the acquisition of Industrious — a leading flexible workplace solutions operator with 200+ premium coworking locations in 65+ US cities serving Fortune 500 corporate occupiers — for approximately $400 million (reflecting an implied enterprise value of ~$800 million), creating a new CBRE business segment called Building Operations & Experience (BOE). The Industrious acquisition enables CBRE to offer corporate real estate occupiers both traditional leasing advisory (CBRE's existing business) and flexible workspace management (Industrious's product), positioning CBRE as the end-to-end workplace solutions provider as corporate space strategies shift from long-term dedicated leases toward hybrid portfolios of core offices supplemented by flexible coworking space. COO Vikram Kohli was promoted as part of the leadership restructuring associated with the new BOE segment. CEO Bob Sulentic leads CBRE's strategy of expanding beyond transaction brokerage into recurring-revenue real estate services.
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