Twelve Labs vs Figma

Side-by-side comparison of AI visibility scores, market position, and capabilities

Figma leads in AI visibility (99 vs 42)
Twelve Labs logo

Twelve Labs

EmergingArtificial Intelligence

Video Understanding AI (Search & Analysis)

Raised $30M Dec 2024 with NVIDIA, Intel, Samsung Next as strategic investors. $57M total raised. Leading video intelligence API for semantic search, summarization, and AI actions on video content.

AI VisibilityBeta
Overall Score
C42
Category Rank
#1 of 1
AI Consensus
57%
Trend
up
Per Platform
ChatGPT
47
Perplexity
33
Gemini
41

About

Twelve Labs is a video understanding AI company building the intelligence layer for video content — enabling platforms to semantically search, summarize, and act on video assets using natural language rather than metadata tags. The company raised $30 million in December 2024 with NVIDIA, Intel Capital, and Samsung Next as strategic investors, bringing total funding to $57 million. Twelve Labs serves broadcasters, streaming platforms, sports media companies, and enterprise video archives.

Full profile
Figma logo

Figma

LeaderDesign & Creative Tools

Design & Collaboration

Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.

AI VisibilityBeta
Overall Score
A99
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
99
Gemini
97

About

Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.

Full profile

AI Visibility Head-to-Head

42
Overall Score
99
#1
Category Rank
#1
57
AI Consensus
77
up
Trend
stable
47
ChatGPT
90
33
Perplexity
99
41
Gemini
97
46
Claude
94
52
Grok
99

Key Details

Category
Video Understanding AI (Search & Analysis)
Design & Collaboration
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Twelve Labs
Video Understanding AI (Search & Analysis)
Only Figma
Design & Collaboration

Integrations

Figma is classified as company.

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