Twelve Labs vs OpenAI

Side-by-side comparison of AI visibility scores, market position, and capabilities

OpenAI leads in AI visibility (96 vs 42)
Twelve Labs logo

Twelve Labs

EmergingArtificial Intelligence

Video Understanding AI (Search & Analysis)

Raised $30M Dec 2024 with NVIDIA, Intel, Samsung Next as strategic investors. $57M total raised. Leading video intelligence API for semantic search, summarization, and AI actions on video content.

AI VisibilityBeta
Overall Score
C42
Category Rank
#1 of 1
AI Consensus
57%
Trend
up
Per Platform
ChatGPT
47
Perplexity
33
Gemini
41

About

Twelve Labs is a video understanding AI company building the intelligence layer for video content — enabling platforms to semantically search, summarize, and act on video assets using natural language rather than metadata tags. The company raised $30 million in December 2024 with NVIDIA, Intel Capital, and Samsung Next as strategic investors, bringing total funding to $57 million. Twelve Labs serves broadcasters, streaming platforms, sports media companies, and enterprise video archives.

Full profile
OpenAI logo

OpenAI

LeaderAI & Machine Learning

LLM Platform

GPT-5 and o3 model family at $25B+ ARR; $840B post-money valuation (Feb 2026 round); ChatGPT 1B+ users; largest private fundraise in history ($110B). Competing with Anthropic Claude 4, Google Gemini 3, Meta Llama 4.

AI VisibilityBeta
Overall Score
A96
Category Rank
#2 of 8
AI Consensus
72%
Trend
up
Per Platform
ChatGPT
99
Perplexity
99
Gemini
96

About

OpenAI is a San Francisco-based artificial intelligence company developing and deploying large-scale AI systems — including GPT-4o, o1 reasoning models, DALL-E 3 image generation, Sora video generation, and the Whisper speech recognition model — through the ChatGPT consumer product and OpenAI API for developers and enterprise customers. Founded in 2015 as a nonprofit by Sam Altman, Elon Musk, Greg Brockman, and others and restructured into a capped-profit company, OpenAI raised $157 billion in total funding including a $6.6 billion round in October 2024 at a $157 billion valuation and a $40 billion round from SoftBank in 2025, generating $3.7 billion in annualized revenue in 2024 with 400 million weekly ChatGPT users.

Full profile

AI Visibility Head-to-Head

42
Overall Score
96
#1
Category Rank
#2
57
AI Consensus
72
up
Trend
up
47
ChatGPT
99
33
Perplexity
99
41
Gemini
96
46
Claude
88
52
Grok
94

Key Details

Category
Video Understanding AI (Search & Analysis)
LLM Platform
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Twelve Labs
Video Understanding AI (Search & Analysis)
Only OpenAI
LLM Platform
OpenAI is classified as company.

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