Twelve Labs vs ChatGPT

Side-by-side comparison of AI visibility scores, market position, and capabilities

ChatGPT leads in AI visibility (97 vs 42)
Twelve Labs logo

Twelve Labs

EmergingArtificial Intelligence

Video Understanding AI (Search & Analysis)

Raised $30M Dec 2024 with NVIDIA, Intel, Samsung Next as strategic investors. $57M total raised. Leading video intelligence API for semantic search, summarization, and AI actions on video content.

AI VisibilityBeta
Overall Score
C42
Category Rank
#1 of 1
AI Consensus
57%
Trend
up
Per Platform
ChatGPT
47
Perplexity
33
Gemini
41

About

Twelve Labs is a video understanding AI company building the intelligence layer for video content — enabling platforms to semantically search, summarize, and act on video assets using natural language rather than metadata tags. The company raised $30 million in December 2024 with NVIDIA, Intel Capital, and Samsung Next as strategic investors, bringing total funding to $57 million. Twelve Labs serves broadcasters, streaming platforms, sports media companies, and enterprise video archives.

Full profile
ChatGPT logo

ChatGPT

LeaderAI & Machine Learning

AI Assistant

ChatGPT surpassed 400M weekly active users in February 2025 and launched GPT-4o with voice, image, and real-time reasoning — the world's most-used AI product.

AI VisibilityBeta
Overall Score
A97
Category Rank
#1 of 4
AI Consensus
75%
Trend
up
Per Platform
ChatGPT
90
Perplexity
92
Gemini
90

About

ChatGPT is OpenAI's flagship AI assistant, launched in November 2022 and credited with igniting mainstream consumer adoption of generative AI. It crossed 100 million users in two months — the fastest consumer product to do so in history — and reached 400 million weekly active users by February 2025. Available as a free web and mobile app with a ChatGPT Plus subscription ($20/month) unlocking GPT-4o, advanced voice mode, image generation, and longer context.

Full profile

AI Visibility Head-to-Head

42
Overall Score
97
#1
Category Rank
#1
57
AI Consensus
75
up
Trend
up
47
ChatGPT
90
33
Perplexity
92
41
Gemini
90
46
Claude
97
52
Grok
99

Key Details

Category
Video Understanding AI (Search & Analysis)
AI Assistant
Tier
Emerging
Leader
Entity Type
brand
product

Capabilities & Ecosystem

Capabilities

Only Twelve Labs
Video Understanding AI (Search & Analysis)
Only ChatGPT
AI Assistant
ChatGPT is classified as product (part of OpenAI).

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