The Zebra vs ServiceNow GRC

Side-by-side comparison of AI visibility scores, market position, and capabilities

ServiceNow GRC leads in AI visibility (86 vs 52)
The Zebra logo

The Zebra

ChallengerInsurance & Risk

Insurance Comparison & Marketplace Platform

The Zebra is a leading US insurance comparison marketplace for auto and home insurance; raised $150M+ including a $150M Series D (2021); provides real-time quotes from 100+ carriers; based in Austin TX;

AI VisibilityBeta
Overall Score
C52
Category Rank
#83 of 158
AI Consensus
85%
Trend
stable
Per Platform
ChatGPT
48
Perplexity
53
Gemini
48

About

The Zebra is an insurance comparison and marketplace platform founded in 2012 by Adam Lyons and Joshua Dziabiak and headquartered in Austin, Texas. The company aggregates and compares auto and home insurance quotes in real time from over 100 insurance carriers — enabling consumers to compare coverage options, pricing, and carrier ratings side-by-side without providing their information to multiple insurers separately. The Zebra presents itself as the "nation''s leading insurance comparison site" and has published extensive insurance consumer research and data reports that generate significant SEO traffic and establish editorial authority in the insurance shopping category.

Full profile
ServiceNow GRC logo

ServiceNow GRC

LeaderCompliance & GRC

Enterprise GRC

ServiceNow (NYSE: NOW) GRC module on $10.98B platform automating risk, compliance, and audit for 200+ enterprises; native Now Platform integration competing with OneTrust for enterprise GRC in the $51B market.

AI VisibilityBeta
Overall Score
A86
Category Rank
#4 of 158
AI Consensus
81%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
92
Gemini
85

About

ServiceNow GRC (Governance, Risk, and Compliance) is the integrated risk management module within the ServiceNow Now Platform — operated by ServiceNow, Inc. (NYSE: NOW), a Santa Clara, California-based enterprise workflow automation company generating $10.98 billion in subscription revenue in fiscal year 2024 (+22% year-over-year) — providing compliance officers, risk managers, and internal audit teams at large enterprises with policy management, regulatory compliance automation, enterprise risk assessments, audit management, and vendor risk management unified on the same ServiceNow platform that already runs their IT service management, HR workflows, and security operations. ServiceNow GRC serves over 200 enterprise customers and competes in the $51 billion global GRC software market projected to reach $84 billion by 2030.

Full profile

AI Visibility Head-to-Head

52
Overall Score
86
#83
Category Rank
#4
85
AI Consensus
81
stable
Trend
stable
48
ChatGPT
84
53
Perplexity
92
48
Gemini
85
47
Claude
88
50
Grok
88

Key Details

Category
Insurance Comparison & Marketplace Platform
Enterprise GRC
Tier
Challenger
Leader
Entity Type
brand
product

Capabilities & Ecosystem

Capabilities

Only ServiceNow GRC
Enterprise GRC

Integrations

Only ServiceNow GRC
ServiceNow GRC is classified as product (part of ServiceNow).

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