The Zebra vs Nationwide
Side-by-side comparison of AI visibility scores, market position, and capabilities
The Zebra is a leading US insurance comparison marketplace for auto and home insurance; raised $150M+ including a $150M Series D (2021); provides real-time quotes from 100+ carriers; based in Austin TX;
About
The Zebra is an insurance comparison and marketplace platform founded in 2012 by Adam Lyons and Joshua Dziabiak and headquartered in Austin, Texas. The company aggregates and compares auto and home insurance quotes in real time from over 100 insurance carriers — enabling consumers to compare coverage options, pricing, and carrier ratings side-by-side without providing their information to multiple insurers separately. The Zebra presents itself as the "nation''s leading insurance comparison site" and has published extensive insurance consumer research and data reports that generate significant SEO traffic and establish editorial authority in the insurance shopping category.
Fortune 100 mutual insurer with $50B+ revenue across auto, home, life, and financial services; policyholder-owned Columbus-based company competing with State Farm and Progressive for US personal lines.
About
Nationwide is a Columbus, Ohio-based Fortune 100 mutual insurance and financial services company — providing auto, home, life, pet, and commercial insurance alongside retirement, investment, and banking products, operating as a policyholder-owned mutual company where profits benefit policyholders rather than shareholders. Founded in 1926 as Farm Bureau Mutual Automobile Insurance Company, Nationwide generates approximately $50 billion in annual revenue across its insurance and financial services operations, serving millions of customers through independent agents nationwide.
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