Splash vs Cvent
Side-by-side comparison of AI visibility scores, market position, and capabilities
Event marketing platform for brand and field marketing teams to build event programs, manage registrations, and track pipeline impact; template system and asset management built for companies running hundreds of events per year at enterprise scale.
About
Splash is an event marketing platform designed for brand and field marketing teams at enterprise companies that run high-volume event programs as part of their demand generation and customer engagement strategy. The platform provides tools for building branded event pages and registration experiences without requiring design or engineering resources, allowing marketing teams to create visually consistent event presences that reflect brand standards across dozens or hundreds of events per year. Splash's template system and asset management capabilities are specifically designed for companies running event programs at scale — where the volume of individual events makes per-event custom development impractical and brand consistency across the program becomes a governance challenge.
$650M TTM revenue Oct 2025; 24K+ customers; 35% event management market share 2024; $16.5B group business volume sourced 2024; acquired by Blackstone March 2023; 40% revenue from international
About
Cvent is an enterprise event management software company founded in 1999 and headquartered in Tysons, Virginia, built to digitize and manage the full lifecycle of corporate meetings, conferences, trade shows, and incentive programs. The company was founded by Reggie Aggarwal after experiencing firsthand the operational chaos of planning corporate events with spreadsheets and phone calls. Cvent's mission is to give event professionals a comprehensive technology platform that manages every dimension of event execution — from venue sourcing and attendee registration to on-site check-in and post-event analytics — at enterprise scale.\n\nCvent's platform encompasses venue sourcing and RFP management through the Cvent Supplier Network, event registration and marketing, mobile event apps, on-site solutions, virtual and hybrid event capabilities, and attendee engagement tools. The company also operates one of the hospitality industry's most important data assets — a database of over 300,000 venue profiles used by meeting planners globally to source and evaluate event spaces. Cvent serves over 24,000 customers ranging from Fortune 500 event teams to professional conference organizers, and its platform sourced $16.5 billion in group business volume through its supplier network. Blackstone acquired Cvent in 2023 following its public market stint.\n\nCvent reported trailing twelve-month revenue of approximately $650 million as of October 2025 and holds approximately 35% market share in the global event management software category. Its combination of deep enterprise penetration, the industry-standard venue sourcing network, and post-pandemic demand for hybrid event capabilities reinforces its position as the dominant platform in corporate event management. Cvent's scale, switching costs, and Blackstone's growth capital create a formidable competitive position in a market undergoing digitization and consolidation.
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