Skims vs Adidas
Side-by-side comparison of AI visibility scores, market position, and capabilities
Skims is valued at $5B after a $225M Goldman Sachs-led round in Nov 2025; nearing $1B annual net sales; official NBA/WNBA underwear partner; launched NikeSkims in 2025 and planning Skims Beauty in 2026.
About
Skims is a fashion and intimates brand founded by Kim Kardashian in 2019, specializing in shapewear, loungewear, bras, underwear, and bodysuits designed to be inclusive across all body types and skin tones. The brand launched with a core mission of making shapewear feel like a second skin rather than a constricting garment, and expanded rapidly into broader intimates and lifestyle categories. Skims quickly disrupted the shapewear market by prioritizing a 10-shade nude range, size-inclusive fit (XXS to 5X), and a direct-to-consumer digital marketing approach powered by Kim Kardashian's massive social media reach and cultural influence.
Frankfurt-listed (FRA: ADS) global #2 sportswear at €23.7B revenue with Boost running technology and three-stripe heritage; competing with Nike for athlete sponsorships and lifestyle footwear led by Samba and Gazelle.
About
Adidas AG is a Herzogenaurach, Germany-based global athletic footwear, apparel, and equipment company — the world's second-largest sportswear company by revenue — designing and manufacturing performance products for running, soccer, basketball, training, outdoor, and tennis, alongside lifestyle apparel and footwear collections under Adidas and Reebok (sold to Authentic Brands Group in 2021). Listed on Frankfurt Stock Exchange (FRA: ADS) and included in the DAX index, Adidas generated €23.7 billion in net revenue in fiscal year 2024, competing directly with Nike (NYSE: NKE, the global #1 at $51B revenue) for athlete sponsorships, retail shelf space, and consumer athletic purchase across 160+ countries.
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