Skims vs Nike
Side-by-side comparison of AI visibility scores, market position, and capabilities
Skims is valued at $5B after a $225M Goldman Sachs-led round in Nov 2025; nearing $1B annual net sales; official NBA/WNBA underwear partner; launched NikeSkims in 2025 and planning Skims Beauty in 2026.
About
Skims is a fashion and intimates brand founded by Kim Kardashian in 2019, specializing in shapewear, loungewear, bras, underwear, and bodysuits designed to be inclusive across all body types and skin tones. The brand launched with a core mission of making shapewear feel like a second skin rather than a constricting garment, and expanded rapidly into broader intimates and lifestyle categories. Skims quickly disrupted the shapewear market by prioritizing a 10-shade nude range, size-inclusive fit (XXS to 5X), and a direct-to-consumer digital marketing approach powered by Kim Kardashian's massive social media reach and cultural influence.
Beaverton global athletic footwear and apparel (NYSE: NKE) at $51.4B FY2024 revenue with 18% market share;
About
Nike, Inc. is a Beaverton, Oregon-based global athletic footwear, apparel, and equipment company — publicly traded on the New York Stock Exchange (NYSE: NKE) as a Dow Jones Industrial Average and S&P 500 component — generating $51.4 billion in fiscal year 2024 (ended May 31, 2024) revenue with approximately 83,700 employees worldwide and approximately 18% global athletic footwear market share. Nike brands include Nike (performance footwear, apparel, and equipment), Jordan Brand (lifestyle basketball and athletic), and Converse (lifestyle footwear). In September 2024, Elliott Hill returned to Nike as President and CEO (replacing John Donahoe who had led the company since 2020), launching a "Win Now" strategy focused on sport performance product investment, wholesale partner relationship restoration, and competitive positioning in running and basketball categories. Nike Direct (direct-to-consumer e-commerce and owned stores) generated 44% of FY2024 revenue. Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman; renamed Nike in 1978 with IPO in 1980.
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