Adidas vs Nike
Side-by-side comparison of AI visibility scores, market position, and capabilities
Frankfurt-listed (FRA: ADS) global #2 sportswear at €23.7B revenue with Boost running technology and three-stripe heritage; competing with Nike for athlete sponsorships and lifestyle footwear led by Samba and Gazelle.
About
Adidas AG is a Herzogenaurach, Germany-based global athletic footwear, apparel, and equipment company — the world's second-largest sportswear company by revenue — designing and manufacturing performance products for running, soccer, basketball, training, outdoor, and tennis, alongside lifestyle apparel and footwear collections under Adidas and Reebok (sold to Authentic Brands Group in 2021). Listed on Frankfurt Stock Exchange (FRA: ADS) and included in the DAX index, Adidas generated €23.7 billion in net revenue in fiscal year 2024, competing directly with Nike (NYSE: NKE, the global #1 at $51B revenue) for athlete sponsorships, retail shelf space, and consumer athletic purchase across 160+ countries.
Beaverton global athletic footwear and apparel (NYSE: NKE) at $51.4B FY2024 revenue with 18% market share; CEO Elliott Hill returned Sept 2024 with Win Now strategy to restore wholesale channels and running category competing with On Running and adidas.
About
Nike, Inc. is a Beaverton, Oregon-based global athletic footwear, apparel, and equipment company — publicly traded on the New York Stock Exchange (NYSE: NKE) as a Dow Jones Industrial Average and S&P 500 component — generating $51.4 billion in fiscal year 2024 (ended May 31, 2024) revenue with approximately 83,700 employees worldwide and approximately 18% global athletic footwear market share. Nike brands include Nike (performance footwear, apparel, and equipment), Jordan Brand (lifestyle basketball and athletic), and Converse (lifestyle footwear). In September 2024, Elliott Hill returned to Nike as President and CEO (replacing John Donahoe who had led the company since 2020), launching a "Win Now" strategy focused on sport performance product investment, wholesale partner relationship restoration, and competitive positioning in running and basketball categories. Nike Direct (direct-to-consumer e-commerce and owned stores) generated 44% of FY2024 revenue. Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman; renamed Nike in 1978 with IPO in 1980.
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